What are the responsibilities and job description for the Search Engine Optimization Specialist position at Visual Realm?
We are looking for a highly analytical and results-driven SEO Expert to join our team and take our digital presence to the next level. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, and data-driven optimization techniques to enhance organic visibility and drive high-quality traffic.
As an SEO Expert, you will be responsible for developing and executing cutting-edge SEO strategies that improve search rankings, increase conversions, and maximize online engagement. You will work closely with content creators, web developers, and marketing teams to ensure best practices are implemented across all digital channels.
Key Responsibilities:- Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
- Develop and execute on-page and off-page SEO strategies to improve search rankings and organic traffic.
- Optimize website structure, metadata, and content for search engine visibility and user experience.
- Monitor website performance using SEO tools (Google Analytics, Search Console, SEMrush, etc.) and provide actionable insights.
- Implement technical SEO best practices, including site speed optimization, structured data, and mobile-first indexing.
- Develop link-building strategies to enhance domain authority and improve SERP positioning.
- Stay up-to-date with search engine algorithm updates and industry trends to refine SEO strategies.
- Collaborate with content teams to ensure content is optimized for search intent, readability, and engagement.
- Track, analyze, and report on key SEO performance metrics, making data-backed recommendations for improvement.
- Proven experience in SEO strategy development and execution.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Experience with website analytics, keyword research, and backlink analysis.
- Knowledge of HTML, CSS, and JavaScript as it relates to SEO.
- Experience with content management systems (WordPress) and technical SEO optimizations.
- Ability to work independently and collaborate with cross-functional teams.
- Strong analytical skills with a data-driven mindset.
- Excellent communication skills and ability to translate complex data into actionable insights.
- Experience with local SEO strategies and Google My Business optimization.
- Understanding of conversion rate optimization (CRO) and its impact on SEO performance.
- Familiarity with AI-driven SEO tools and automation strategies.
- Previous experience in e-commerce SEO or industry-specific optimization (e.g., healthcare, finance, technology).
If you are passionate about driving digital growth through innovative SEO strategies and data-driven decision-making, we’d love to hear from you! Apply today and help us dominate the search landscape.