Paid Search Specialist

Chacka Marketing is seeking talented individuals to join our team as a Paid Search Media Specialist.

The Specialist is an integral part of the client success team and is ultimately the proprietor of his/her book of accounts and responsible for the ongoing management, growth and success of those accounts. This position’s primary focus is on data analysis and execution across paid search accounts.

A successful Specialist will be revenue-minded, have an entrepreneurial mindset and be passionate about our client partners’ success.

As a premier digital media agency, specializing in paid search, social and programmatic display, Chacka Marketing is passionate about being the first to market with emerging opportunities for our clients. This mentality fuels our consistent year-over-year growth and has been recognized by Inc.5000 as one of the Fastest Growing Private Companies in the U.S. We pride ourselves on carefully crafting a highly motivated, diverse group to retain our innovative client base and uphold an enjoyable work culture. The formula for our success has been Happy Clients Happy Employees = Natural Growth.

Effectively manage day-to-day execution and optimization of search marketing campaigns for client accounts

• Develop comprehensive search marketing campaigns.
• Monitor, implement and recommend client budgets and bid adjustments to achieve client defined goals and objectives
• Generate ad hoc analysis for client accounts
• Demonstrate extensive knowledge of the paid search channel and ad types
• Develop an understanding of each client’s business in order to customize search marketing strategy plans and further evolve the program
• Exhibit proficiency and technical skills in Excel, SEM
• Monitor client, competitor, and industry changes
• Stay current on industry news, best practices and trends
• Performance Tracking & Optimization: Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data-driven decisions.

Technical Proficiency:

• Expertise in Google Ads, Microsoft Bing, GA4 a plus
• Proficiency in Excel for data analysis and PowerPoint for client presentations.

Skills:

• Strong analytical mindset to identify trends and deliver actionable insights.
• Advanced quantitative and reporting abilities.
• Excellent time management and multitasking skills.
• Strategic and creative problem-solving abilities.
• Exceptional written and verbal communication skills, with an emphasis on concise, professional messaging.

Team and Client Interaction:

• Confidence in client communication via calls or in-person meetings.
• Proven ability to collaborate effectively within a team environment.

Mindset and Personality:

• Results-driven, detail-oriented, and highly organized.
• Adaptable to changing priorities while remaining calm under pressure.
• A self-starter with a positive attitude and eagerness for growth.

Certifications:

• Google Ads Certification & Microsoft Bing Ads

Additional Skills (Bonus)

• Managed Larger Budgets: Experience in managing significant budgets and ensuring effective allocation.
• Testing Frameworks: Ability to develop and execute creative testing roadmaps for performance optimization.
• Emerging Platforms: Proficiency with new and emerging platforms to provide clients with innovative opportunities.
• Budgeting Skills: Precision in managing budgets, pacing spend effectively, and reallocating funds as needed.

Qualifications:

• 3 years’ experience in digital advertising
• Bachelor’s degree in Marketing, Advertising, Communication, Business or related field
• Must be results driven, enjoy problem-solving and passionate about being challenged
• Possess and demonstrate the ability to think analytically
• Strong quantitative analysis and reporting skills
• Demonstrated proficiency in Google Ads and Bing/Microsoft Ads.
• Google Ads, Bing/Microsoft Ads or SA360 certification a plus
• Solid proficiency with Excel and PowerPoint for in-depth analysis, client-facing reports, and presentations
• Ability to prioritize and strategize based on client goals

Think you have what it takes? Submit your resume to resumes@chackamarketing.com today!

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan

Schedule:

• Monday to Friday

Experience:

• Google Ads: 2 years (Required)

Work Location: Hybrid remote in Clearwater, FL 33762

Salary : $55,000 - $75,000