Vice President of Marketing

The Vivacity Vice President of Marketing is responsible for embodying the Vivacity values and entrepreneurial culture. This person will own brand identity, embrace data through the K-12 Google Chromebook market research and create the go-to-market plan, while leading the marketing communications, digital marketing, tradeshows, and demand generation. The Vice President of Marketing owns the marketing budget and leads the marketing team.

This is a hybrid position in Greenville, SC. You must be located in the Greenville, SC area. This position is NOT remote.

What will we give you for your hard work:

• 200k Salary, depending on experience
• 401(k) with generous company match and immediate vesting
• Excellent Paid Time Off policy
• Up to 80 hours Sick Time per year
• 96 hours off per year for volunteer opportunities
• 11 paid holidays per year
• Award winning work environment
• Development Reimbursement of $1000 per year
• Medical, Dental, Vision, and Voluntary Benefits

Our Values drive everything we do:

• Carry passion.
• Desire excellence.
• Keep dreaming.
• Build community.
• Be Vivacious.

While no day will be completely the same, you will execute daily responsibilities in these various functions:

• Gather and analyze data to better serve the K-12 Ed Tech space., work closely with sales to optimize sales growth and customer experience
• Be the primary owner of the Vivacity brand story including simplifying the corporate messaging, building the ideal customer profile, unique value proposition, and competitive differentiators
• Works closely with executive leadership on the overall go-to-market plan
• Creates the marketing communications assets, content marketing and social media plan
• Leads the digital marketing efforts including the website, email campaigns, and social media
• Works with the trade show team and the project manager to deliver objectives and key results
• Responsible for developing a quarterly marketing campaign calendar for demand generation
• Works closely with the Direct of Transformation on process improvement
• Manages a portfolio of strategic marketing partners and manage a team of Marketing, and Trade Show professionals
• Leads, manages and coaches the marketing team
• Co-pioneers the company’s utilization and efficacy of AI for marketing
• Builds the Press Relations plan for the company and key leaders
• Performs other duties as assigned

Supervisory Duties

• Hiring, training and development of team members towards successful performance in their roles
• Evaluating employee performance and providing feedback
• Creating and monitoring schedules and work times including approving and managing time cards
• Resolve employee issues and disputes, partnering with the P C team when necessary

Knowledge, Skills & Abilities

• Excellent verbal, written and presentation communication skills
• Expert technical skills with the ability to troubleshoot and assist and train others
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Ability to function well in a high-paced and at times stressful environment
• Extremely proficient with Google Suite or similar software with the ability to learn new or updated software
• Ability to work independently

Education & Experience

• Experience in the K-12 space is highly preferred
• Experience with the Google Chromebooks ecosystem is preferred
• Grasp of the high tech distribution channel
• AI study and insights is preferred
• Google Workspace and Hubspot CRM experience is preferred
• Minimum of 10 years of marketing experience is required
• Bachelor’s degree or equivalent combination of education and experience preferred

Physical Requirements

• Prolonged periods of sitting or standing at a desk and working on a computer
• Ability to lift and/or carry up to 15 pounds of brand merchandise as needed
• Travel will be required for the Vivacity Vice President of Marketing

In alignment with our goal of creating a diverse team, we are strongly encouraging candidates of color to apply.