What are the responsibilities and job description for the Manager, Marketing Operations position at VIZIO?
About the Team
The Programming team at VIZIO is looking for a Manager, Marketing Operations to join our team. Reporting to the Director, Programming, you will manage the curation, programming, scheduling, launch and promotion of VIZIO's owned and operated channels within VIZIO's WatchFree environment. The Manager will lead the editorial voice, programming quality, and overall success of our channels by engaging and growing our audience. This role will work closely with the Content Acquisitions and Operations teams.
This is a highly dynamic role within a growing and impactful Programming team at VIZIO. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the digital entertainment industry. The role will liaise with multiple internal teams to monitor performance and maximize growth of our programming content. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast paced, team-oriented environment. An understanding of technical operational processes is needed for this role and an appreciation of data metrics to drive success is desirable. The ideal candidate will be truly collaborative, always up for a new challenge, and extremely organized in this highly cross-functional role within VIZIO.
This is a full-time position based in Los Angeles, CA with some travel required to the Irvine HQ.
What You Will Do
- Develop successful linear 24 / 7 programming schedules in utilizing all available tools, data, and research for VIZIO's FAST O&O Pop-Up Channels, and AVOD merchandising.
- Oversee the execution of content strategies across the O&O and Pop-Up Channels and support the AVOD merchandising strategies.
- Regularly prepare and present meaningful content performance insights that holistically demonstrate the value of content and make substantive recommendations on future content strategies (track, report, and analyze content KPIs and financial metrics). Collaborate and cultivate a deep understanding of the VIZIO viewer utilizing data analytics and audience research.
- Optimize, manage and maintain tracking of VIZIO's inbound content inventory database across key content verticals and strategic initiatives (content avail submissions, window schedules, etc.).
- Own the editorial calendar detailing content-forward opportunities, with both short-term and long-term planning cycles.
- Work with Programming Director on monthly programming and promotional priorities.
- Work cross-functionally with Content Acquisitions, Finance, Editorial, Marketing, Product, and additional internal teams to prioritize key content deliverables.
- Identify general audience programming gaps and opportunities (including strengths and weaknesses in programming to inform recommendations).
- Perform competitive analysis and trend research to ensure programming and acquisitions strategy are aligned with VIZIO's goals and content initiatives.
- Special projects as needed.
About You
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment : The minimum salary for this position is $96,000 / year. The maximum salary for this position $186,000 / year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.
Salary : $96,000 - $186,000
