Consumer Insights Analyst

Job Title: Marketing Insights Manager

Reports To: Account Supervisor

FLSA Status: Full Time - Salaried, Exempt

Location: Cincinnati, Ohio

Who Is Pep

When smart business, a drive for success, and a family atmosphere combine, you get pep! At pep, we help deliver the strategy for brands worldwide- seamlessly managing all the details so that the brand can stay focused on their big picture. Through our expertise in marketing operations, we help execute our clients' marketing campaigns more effectively than anyone else in the world. We know that sourcing is essential to brand success as well, so we've become experts in leveraging scale and spend to save our clients' time and money. We're not all talk- our results back us up too! To date, we've managed campaigns for over 750 brands, delivering an average of 21% savings on over $5 billion in marketing spend. Our success also pays it forward to our employees by allowing us to offer paid parental leave, work-life flexibility and remote working opportunities to name a few. Want to be a part of something original? Check out our growing team and join us!

https://www.peppromotions.com/Join-Us/Job-Listings

Summary Of Position

The Consumer Insights Analyst position is responsible for overseeing consumer promotion campaign metrics for their team of direct reports. They work with the client to establish campaign measurement procedures, KPIs and deliverables. The Consumer Insights Analyst conducts program and product performance analysis for specified brands and/or campaigns and oversees the deliverables of the team. The Consumer Insights Analyst is also responsible for building client relationships, being an avid problem solver and providing insights to optimize campaigns. The essential duties and responsibilities include the following.

Key Responsibilities And Attributes

• Pull data from various sources to compile and provide marketing recommendations and improvements to assigned client(s)
• Analyze pep data and compile high level trend insights to share with client teams for future plan implementation and improvements; Capture and publish learnings and best practices
• Understanding of systems (Nielsen, iRI, Circana, Clearing House and/or other partner databases) to compute KPI baseline and set goals by brand and/or tactic
• Present bi-annual/annual overarching coupon/promotions performance including:
• Historical category/business unit performance
• Market & Industry trends
• Shopper Behavior
• Competitive trends
• Stay up to date on industry news and trends, providing ongoing insights and recommendations to client
• Oversee individual campaign performance analysis for team. Review and validate recommendations for real-time and future optimizations.

Knowledge/Skills Preferred:

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. A successful candidate will have the following skills:

• 4-year Bachelor's degree (marketing or management) and 1-3 years of promotion management experience
• Experience and knowledge in working with Nielsen, Circana, and IRI data.
• CPG Experience or working closely with a CPG as a client
• Coupon/consumer promotion experience preferred
• Proven ability to analyze results and translate to actionable insights and recommendations
• Experience presenting proposals and recommendations to clients
• Highly proficient in Excel including building formulas, formatting, creating pivot tables, charts/graphs and potential automation.
• To perform this job successfully, an individual should have experience in Microsoft Outlook, Word, Power Point, and Excel.
• pep provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, pep complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
  
  

pep expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of pep's employees to perform their job duties may result in discipline up to and including discharge.