What are the responsibilities and job description for the Director of Marketing and Communications position at voco Saranac Lake?
Overview
The Director of Marketing & Communications is a pivotal role within our organization, responsible for developing and executing strategic communication plans that enhance our brand visibility and engagement. This position requires a dynamic leader who can effectively manage internal and external communications, ensuring alignment with organizational goals. The ideal candidate will possess a strong background in digital marketing, e-commerce, sales management and creative content development.
Duties
- Develop and implement comprehensive communication strategies to promote the organization's mission and objectives.
- Oversee all aspects of digital marketing initiatives, including email marketing campaigns and social media outreach.
- Manage the creation of engaging content across various platforms, ensuring consistency in messaging and branding.
- Conduct market research to identify trends and opportunities for enhancing communication efforts.
- Collaborate with cross-functional teams to align communication strategies with organizational goals.
- Monitor and analyze the effectiveness of communication campaigns, making data-driven adjustments as needed.
- Manage budgets related to communication projects, ensuring efficient allocation of resources.
- Utilize tools such as Google Analytics and SEO best practices to optimize online presence and engagement.
- Lead creative projects using Adobe Creative Suite to produce visually compelling materials.
Skills
- Proficiency in digital marketing strategies, including email marketing and e-commerce platforms.
- Strong understanding of budgeting processes related to marketing initiatives.
- Familiarity with SEO techniques to enhance online visibility.
- Excellent research skills to inform strategic decision-making.
- Ability to analyze market trends and adapt communication strategies accordingly.
- Proficient in using Adobe Creative Suite for content creation and design.
- Strong leadership skills with the ability to inspire and guide teams towards achieving communication objectives.
- Exceptional written and verbal communication skills, with a keen eye for detail.
This role offers an exciting opportunity for an experienced communications professional looking to make a significant impact within our organization.
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Vision insurance
Ability to Relocate:
- Saranac Lake, NY 12983: Relocate before starting work (Required)
Work Location: In person
Salary : $75,000 - $85,000