What are the responsibilities and job description for the Marketing Promotions Analyst position at Vontier Corporation?
This position will be based at our headquarters in Stow, Ohio, and is hybrid.
Tuesdays through Thursdays in the office, and work from home on Mondays and Fridays.
POSITION SUMMARY :
The position is responsible for preparing and implementing marketing promotional plans via the Matco Tools Connect technician mobile app. Evaluate promotional performance and make changes to meet company goals and objectives. Works with Product Management, Sales, and Purchasing Agents on product launches and advises of any relevant concerns. Recommends changes to current promotional plans and procedures based on market research and new trends.
WHAT YOU WILL DO
- Manage all aspects of Matco’s promotional strategy for sales bundles sold to auto-technicians, and Franchise owners.
- Design and implement reporting tools that track key metrics and performance trends and provide actionable insights to marketing leadership.
- Develop quantitative analysis, ad hoc reports, and models to support promotional decision-making.
- Analysis areas may include but is not limited to : purchase patterns, price elasticity, usage and engagement, and maximizing revenue & margin
- Daily use of continuous improvement resources (VBS) and analysis tools to make mix / margin improvements across promotional processes.
- Maintain accurate pricing for all promotional activities.
- Revenue & margin management to target and review for pricing accuracy.
- Assist with other promotional vehicles including National Flyers, District Sales Meetings, the Annual Tool Expo and others
