What are the responsibilities and job description for the Senior Director, Global Brand Marketing position at Vontier?
Lead global brand strategy for Vontier. As an integral part of our marketing leadership team, the Global Brand leader will be responsible for driving brand strategy, ensuring that our brand message is communicated consistently and effectively across all touchpoints and markets. This role requires a visionary leader with a deep understanding of brand management and go-to-market approaches that unlock growth. This exceptional marketer will have the opportunity to work with a stable of powerful brands in an industry undergoing rapid growth and unprecedented change. Your track record in developing and executing successful marketing strategies on a global scale will accelerate our growth across the globe. This role is based in the US and travels up to 30% of the time to support global teams and events.
WHAT YOU WILL DO
- Brand Strategy : Develop, implement and finetune a cohesive Global brand hierarchy and brand strategy that enhances awareness and strengthens our brands with our key audiences including customers, shareholders, and employees. Ensure alignment of brand positioning, tone, and message across all channels and touchpoints.
- Multi-Brand Management : Oversee ongoing brand development and marketing efforts across multiple brands, ensuring cohesive messaging across online and offline touchpoints.
- Strategic Storytelling : Build strategic storytelling capability within marketing and beyond that supports our go-to-market efforts, resonates with customers, and drives growth.
- Go-to-market : Partner with commercial teams and executive leadership to communicate our vision, value proposition, and values to support strategic customer, shareholder, and partner discussions.
- Creative Development : Oversee copy, design, and video production team to develop high-impact creative that aligns with brand guidelines and drives impact.
- Measurement : Establish KPIs to measure brand effectiveness and use data to optimize strategies that build brand equity.
- Research : Leverage data and customer insights to continually refine the brand’s positioning and messaging, ensuring a relevant and appealing brand experience for high-end consumers.
- Sponsorships / Partnerships : Collaborate with external partners, sponsors, and industry influencers to co-create brand content and campaigns that amplify our message with key audiences.
- Content & Social Media : Oversee social media marketing team responsible for developing, implementing, and managing social media content across various platforms to build brand awareness, engage our audience, and drive growth.
- Event Management : Oversee flawless event execution, strategically bringing to life our brands and products in ways that inspire and engage our customers, employees, and investors.
- Team Leadership : Build, lead, and mentor a high-performing global brand marketing team, fostering a culture of creativity, collaboration, and excellence.
WHO YOU ARE
WHO IS VONTIER
Vontier (NYSE : VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company’s website at www.vontier.com.
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