Director of Ecommerce

DEPARTMENT: E-commerce

REPORT TO: VP of Marketing

ABOUT VOSGES

At Vosges Haut-Chocolat, we harness the power of storytelling to open minds, spirits and palates through chocolate, inspiring us all to interact with the world in a more loving way. We seek to create harmony, creativity and inspiration through the exploration of the alchemic balance between the soul that seeks happiness and the spirit that wants to rule the world.

We are on an everlasting quest for ingredients at the pinnacle of their taste profile, making it our mission to carefully select the finest ingredients Mother Nature and our farmer and artisan partners have to offer.

We infuse all of our chocolates with a frequency at 528hZ, sustained as the chocolate cools from a liquid state to a solid state. This is a transformational, healing, miracle-manifesting, frequency, resulting in a shift of energy on a cellular level when Vosges is eaten mindfully.

Our goal as alchemical, experiential chocolate makers is to balance the mind, body, and spirit, honoring them as a system, with wellness being the optimal outcome of that system being in harmony, physically, psychologically. and spiritually.

We are a women founded, fair trade, non-gmo chocolate gifting experience company.

Travel the world through chocolate and open your mind body and spirit to peace, love, and chocolate.

POSITION DESCRIPTION 

If you have a passion for managing complex eCommerce ecosystems that deliver strong revenue growth, customer engagement, and a seamless user experience, we want to hear from you! As Director of eCommerce, you will be responsible for driving sustainable growth of the online channel. Managing a high-performing team of managers and specialists, you will be responsible for expanding our audience through proven onsite strategies, including SEO and site merchandising, and achieving profitable growth while maintaining a world-class user experience. Focus areas include leveraging data to drive continuous improvement of the site’s navigation, user interface, and overall user experience; optimizing site performance through a superior customer journey based on relevant and increasingly personalized content; and ultimately driving preorder conversions and channel revenue. You will oversee all analytics and be comfortable reporting the channel performance to the executive team on a regular basis.This position will work closely with the CEO to align the e-commerce goals with the broader business objectives, while ensuring a premium brand experience

PRINCIPAL RESPONSIBILITIES

Your responsibilities include, but are not limited to: 

Strategic Leadership & Growth

• Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth.
• Lead the digital roadmap development in partnership with product and engineering teams.
• Drive online business strategy across markets, partnering closely with external teams to leverage pricing and promotions in our digital activations.
• Ongoing optimization of end-to-end website experience.

Online Customer Experience

• Responsible for overall online experience strategy, including site functionality, navigation, hierarchy, search and browse, new product on-boarding.
• Develop mobile-first shopping experiences and continuously optimize by leveraging eCommerce and retail best practices to drive customer engagement and online conversions.

Website Operations & Analytics

• Oversee website merchandising, content strategy, and SEO across desktop and mobile (and later the mobile app) to ensure the successful execution of all tactical website merchandising plans that will help meet and/or exceed company revenue and profitability goals.
• Manage KPIs including website traffic, conversion rates, website revenue, average order value, customer lifetime value, and retention metrics.
• Identify key trend forecasts and lead data-driven decision-making through advanced analytics and reporting.
• Monitor site health and performance through analytics and key metrics – provide strategic insights to internal stakeholders and well-thought-out strategies to act on insights.

Team & Vendor Management

• Coach and mentor a high-performing ecommerce team.
• Foster innovative, results-driven, and continuous improvement culture.
• Manage relationships with external agencies and vendors relevant to the website.
• Collaborate with cross functional teams including ops, marketing, creative, finance, retail, and store operations to drive business.

SKILLS & QUALIFICATIONS

·        10 years of progressive ecommerce experience, with 5 years in leadership.

·        Bachelor's degree required; MBA a plus.

·        Proven track record of driving growth within a DTC/ecommerce business.

·        Deep understanding of and experience with leading ecommerce platforms and tools (e.g., Shopify, Klaviyo, Meta Commerce, Google for Business, etc.)

·        Advanced knowledge of Google Analytics, Adobe Analytics, and/or comparable analytics platforms.

·        Strong analytical skills with expertise in data-driven decision making.

·        Experience managing and developing high-performing teams.

·        Has the ability to see the big picture and drive long term plans and growth.

·        Strong understanding of digital marketing, CRM to optimize partnership with marketing team to optimize website results.

·        Process driven, detail-oriented, and highly organized.

Can effectively communicate, both verbally and written, to all levels in the organization

SALARY RANGE & BENEFITS

·        $130,000-$140,000

·        15 % Bonus

·        Medical, Dental, Vision Insurance

·        Basic Life and AD&D, Short- & Long Term Disability

·        3 Weeeks of PTO, Two floating holidays

·        Employee Loan Program

·        401k