What are the responsibilities and job description for the Loyalty Manager position at VPC Pizza Operating Corp?
ROLE OVERVIEW
We’re looking for a guest focused, data-driven Loyalty Manager to lead the development and growth of Giordano’s loyalty program. You’ll play a pivotal role in deepening customer relationships, increasing lifetime value, and driving frequency—both online and in-restaurant.
This role will manage the day-to-day operations, strategy, and optimization of our loyalty initiatives, with a focus on driving membership, engagement, personalization, and ROI.
KEY RESPONSIBILITIES:
- Lead the development and execution of Giordano’s loyalty marketing strategy.
- Evolve loyalty program initiatives and incentives into a structured, scalable program.
- Collaborate with the Marketing Manager who manages the brand’s content/digital messaging calendar and incorporate the loyalty communications into the organization’s plan.
- Partner closely with cross functional teams (Marketing, Operations, IT, etc.) and external partners (loyalty platform vendors, agencies, etc.) to bring loyalty initiatives to life.
- Own the customer lifecycle journey—from onboarding to re-engagement—and deliver personalized experiences across channels (email, SMS, app, web).
- Ensure seamless integration of the loyalty program with POS systems, mobile app/wallet, and online ordering platforms.
- Analyze customer behavior, segmentation, and performance metrics to optimize loyalty program performance.
- Monitor industry trends and competitor loyalty programs to identify new opportunities and maintain Giordano’s competitive edge.
- Report on key KPIs: enrollment growth, engagement, frequency, LTV, and campaign ROI.
- Develop targeted digital advertising strategies to drive membership growth.
- Own the loyalty budget, manage vendor partnerships, and oversee program investments.
QUALIFICATIONS:
- 5 years of experience in restaurant loyalty marketing.
- Strong analytical skills with experience working with customer data and marketing platforms (e.g., Toast, Engage/Fishbowl/Paytronix/Punchh.)
- Passion for customer experience, personalization, and loyalty innovation.
- Proven ability to manage cross-functional projects and hit deadlines.
- Creative thinker with strong communication and collaboration skills.
- Familiarity with restaurant technology stacks (POS, online ordering, mobile apps.)
- Bachelor's degree in Marketing, Business, or a related field.
ESSENTIAL PHYSICAL ABILITIES
- Prolonged periods of sitting at a desk and/or working on a computer.
- Ability to move about the office occasionally (accessing files/storage, office equipment, computers, and other office productivity devices, attending meetings, etc.) is required.
- Must be able to lift up to twenty (20) pounds, when necessary.
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Salary : $85,000 - $95,000
