Vice President, Integrated Marketing & Brand Strategy

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

In this executive leadership role, the VP, Integrated Marketing & Brand Strategy will shape Vuori's global brand narrative and drive high-level decisions that ensure the company’s continued market leadership. This role will craft compelling storytelling to position Vuori as a category leader while aligning with brand values and business objectives. The VP will lead cross-functional teams to execute multi-season strategies, driving both seasonal campaigns and long-term brand growth. With a strong understanding of consumer insights, innovation, and data-driven strategy, the ideal candidate will have a proven track record in leading high-performing teams and optimizing content and go-to-market strategies.  

What you'll get to do: 

• Foster long-term innovation and steer the long-term vision for the brand’s global evolution, shaping the narrative that propels Vuori as an industry-defining leader and transforms emerging industry trends into brand differentiation. 
• Drive executive-level collaboration with key product leaders, to evolve the brand’s aesthetic while shaping both long-term strategic priorities and immediate market activation plans to achieve global growth target. 
• Orchestrate high-level global brand storytelling and value propositions that cement Vuori as a category disruptor, setting industry standards and shaping consumer perceptions across markets 
• Own and evolve the overarching global communications strategy, driving consistency, alignment, and integration across diverse markets and touchpoints 
• Champion the brand’s essence, ensuring its visual identity, tone, and cultural relevance become a powerful differentiator that influences consumer behavior. 
• Drive cross-functional strategy development for multi-season product, brand, and omnichannel activation. 
• Partner with Brand Activation, Channel Marketing, and eCommerce teams to bring seasonal strategy to life across channels, delivering both brand & commercial expectations.   
• Drive the evolution of go-to-market strategies, (from brief to creative concept to asset delivery), while ensuring continuous process improvement each season. 
• Utilize consumer insights to drive global brand strategy and evolution, leveraging full-funnel insights that inform creative development, strategic direction and communication strategies. 
• Define and implement content standards, guidelines, and best practices to ensure consistency, quality, and relevance across all customer touchpoints. 
• Inspire a data-driven culture, guiding cross-functional teams with advanced analytics to optimize brand strategies, elevate performance metrics, and drive sustainable business growth 
• Lead and mentor a team of product and brand marketing experts to produce authentic content that resonates with Vuori's target audience and strengthens brand loyalty. 

Qualifications

Who you are: 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred.   
• Minimum of 12 years of progressive experience in brand strategy or integrated marketing, with at least 10 years in a leadership role.   
• Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results.   
• Demonstrated success in developing innovative marketing campaigns and activations that capture consumer attention and drive engagement.   
• Strong leadership and leadership skills with experience in leading and developing high-performing teams.   
• Proficiency in analyzing data and metrics to inform decision-making and optimize marketing strategies.   
• Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to stakeholders at all levels.   
• Deep understanding of current trends, best practices, and technologies in product marketing, brand activation, social media.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $270,000 per year - $300,000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.