What are the responsibilities and job description for the Vice President Integrated Marketing Brand Strategy position at Vuori, Inc?

In this executive leadership role the VP Integrated Marketing & Brand Strategy will shape Vuoris global brand narrative and drive highlevel decisions that ensure the companys continued market leadership. This role will craft compelling storytelling to position Vuori as a category leader while aligning with brand values and business objectives. The VP will lead crossfunctional teams to execute multiseason strategies driving both seasonal campaigns and longterm brand growth. With a strong understanding of consumer insights innovation and datadriven strategy the ideal candidate will have a proven track record in leading highperforming teams and optimizing content and gotomarket strategies.

What youll get to do :

Foster longterm innovation and steer the longterm vision for the brands global evolution shaping the narrative that propels Vuori as an industrydefining leader and transforms emerging industry trends into brand differentiation.
Drive executivelevel collaboration with key product leaders to evolve the brands aesthetic while shaping both longterm strategic priorities and immediate market activation plans to achieve global growth target.
Orchestrate highlevel global brand storytelling and value propositions that cement Vuori as a category disruptor setting industry standards and shaping consumer perceptions across markets
Own and evolve the overarching global communications strategy driving consistency alignment and integration across diverse markets and touchpoints
Champion the brands essence ensuring its visual identity tone and cultural relevance become a powerful differentiator that influences consumer behavior.
Drive crossfunctional strategy development for multiseason product brand and omnichannel activation.
Partner with Brand Activation Channel Marketing and eCommerce teams to bring seasonal strategy to life across channels delivering both brand & commercial expectations.
Drive the evolution of gotomarket strategies (from brief to creative concept to asset delivery) while ensuring continuous process improvement each season.
Utilize consumer insights to drive global brand strategy and evolution leveraging fullfunnel insights that inform creative development strategic direction and communication strategies.
Define and implement content standards guidelines and best practices to ensure consistency quality and relevance across all customer touchpoints.
Inspire a datadriven culture guiding crossfunctional teams with advanced analytics to optimize brand strategies elevate performance metrics and drive sustainable business growth
Lead and mentor a team of product and brand marketing experts to produce authentic content that resonates with Vuoris target audience and strengthens brand loyalty.

Qualifications : Who you are :

Bachelors degree in Marketing Communications Business Administration or a related field; MBA or advanced degree preferred.

Minimum of 12 years of progressive experience in brand strategy or integrated marketing with at least 10 years in a leadership role.

Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results.

Demonstrated success in developing innovative marketing campaigns and activations that capture consumer attention and drive engagement.

Strong leadership and leadership skills with experience in leading and developing highperforming teams.

Proficiency in analyzing data and metrics to inform decisionmaking and optimize marketing strategies.

Excellent written and verbal communication skills with the ability to effectively present ideas and strategies to stakeholders at all levels.

Deep understanding of current trends best practices and technologies in product marketing brand activation social media.