What are the responsibilities and job description for the Group Account Director, Media Activation position at W2O Group?
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.
Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20 years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?
Job Summary:
As a Group Account Director, Media Activation, you will lead client engagements, oversee strategic media initiatives, and drive business growth. You will be responsible for guiding clients through omnichannel media strategies, ensuring seamless execution, and fostering collaboration across internal teams. Your expertise in healthcare and pharmaceutical media, coupled with strong leadership skills, will be instrumental in delivering innovative and effective media programs.
This is a hybrid role and will be based out of the New York City or Chicago office, with the expectation to be in the office 2-3 times a week.
What you’ll do:
- Serve as a strategic account lead for key pharmaceutical, healthcare, and consumer health clients, managing, developing and executing high-impact media strategies.
- Oversee the planning, execution, and optimization of paid media campaigns, including programmatic, social, search, display, and emerging channels.
- Partner closely with internal stakeholders, including creative, analytics, and advertising teams, to ensure cohesive and effective campaigns.
- Manage and mentor a team of media professionals, fostering professional growth and ensuring best-in-class execution.
- Stay ahead of industry trends, platform updates, and regulatory considerations to provide clients with informed recommendations.
- Own financial management for assigned accounts, including budgeting, forecasting, and revenue growth strategies.
- Identify and drive new business opportunities, expanding relationships with existing clients and supporting new client acquisitions.
This position is a perfect fit for you if:
- Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
- You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
- You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- You are a highly organized self-starter, able to work independently and under tight deadlines.
What you should have:
- 10 years of experience in media strategy and activation, managing accounts, within healthcare, pharmaceutical, or life sciences.
- Deep expertise and technical proficiency in digital media, including programmatic, paid social, search, and emerging media channels.
- Proven track record of managing large-scale, multi-channel media campaigns with measurable success.
- Strong leadership and team management skills, with experience mentoring and developing talent.
- Excellent communication and client management abilities, capable of translating complex media concepts into actionable insights.
- Understanding of regulatory and compliance considerations for healthcare and pharmaceutical advertising.
- Proficiency in media analytics, measurement, and performance optimization.
- Ability to dig into the data within and across platforms to extract meaningful insights and drive informed decision-making.
- Competence to understand and recommend channel-specific and cross-channel optimizations to enhance campaign performance and efficiency.
- Previous experience leading the development of future plans by analyzing past performance, identifying opportunities, and aligning with business objectives.
Pay Range: $180,000.00-$215,000.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile
here
.
Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:
www.realchemistrybenefits.com
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
Salary : $180,000 - $215,000
