Marketing Campaign Manager

WAGO is the backbone of a smart, connected world.

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WAGO Corporation is seeking a dynamic and detail-oriented Marketing Campaign Manager to promote our line of interconnect products. This person is responsible for developing, executing, and overseeing all aspects of marketing campaigns across multiple channels and tactics, including planning, budgeting, creative development, execution, and performance analysis, to achieve specific business goals and drive customer acquisition and engagement, while ensuring alignment with overall marketing strategy and brand guidelines. Coordination with marketing communications roles in other countries will be helpful in this role.
WAGO offers a dynamic culture, competitive salary, and a comprehensive benefits package including Medical, Dental, Vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan.

Experience & Qualifications:

• Knowledge and use of traditional and digital marketing tactics, systems, tools and processes to meet strategic market goals and objectives
• Target audience creation, management and overall general principles of marketing campaign creation, execution and tracking
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
• Research concepts and practices with abilities to synthesize and generate insights and recommendations
• Event and experiential marketing experience, preferably in the industrial automation or electrical components market(s)
• Knowledge of marketing operations tools required to create, track, report and modify campaigns
• Experience with B2B2C marketing and sales efforts across a variety of channels and tactics.
• Demonstrated ability to generate cross functional and collaborative relationships in a matrixed channel
• Demonstration of campaign development and execution with proven ability to leverage metrics
• Ability to own and deliver operational excellence and continuous improvement
• Undergraduate degree in Business, Marketing, Communications or similar.
• Minimum of 5 years' experience managing complex marketing programs.
• Must have a valid driver’s license and be able to operate an automobile for up to six hours at a time.
• Must be able to lift a minimum of 50 lbs.
• International business experience a plus.
• Must be able to travel via airplane.
• Travel estimates 25%. International travel and travel to corporate headquarters could also be required on a periodic basis.

Duties and Responsibilities:

• Oversee the creation of marketing deliverables for product launches, campaigns, events, POP materials, co-op programs, and systems to drive awareness and sales.
• Act as a brand ambassador, empowering stakeholders and cross-functional teams to create, execute, and track marketing campaigns.
• Collaborate with key business teams, including Channel Development, Product Managers, Merchandising, Events, Content Marketing, Sales, Training, and Marketing.
• Function as the main contact for assigned products and their marketing and sales commercialization needs.
• Develop and execute comprehensive campaign plans including timelines, KPIs and budgets.
• Build and maintain relationships with key stakeholders including marketing, sales, channel partners, media contacts, vendor support and industry subject matter experts.
• Identify opportunities to enhance our customer brand experience through traditional and digital tactics

This job description in no way states or implies that these are the only duties to be performed by this employee. Additional job-related duties may be assigned as required.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.