What are the responsibilities and job description for the Senior Product Marketing Manager position at WalkMe?

Industry leader? Well, how about an industry creator?! At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology. So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

The Opportunity : As a Senior Product Marketing Manager , you will be responsible for driving the positioning of WalkMe’s products and developing differentiated messaging that resonates with customers, prospects, and partners. Now as an SAP company, we’re innovating even faster to accelerate digital and AI transformation for organizations around the world, and you’ll be at the forefront of bringing new Digital Adoption and E-Learning products to market. You will partner with our product and R&D teams to influence our product strategy and launch new capabilities. You will also work with global GTM teams in Sales and Customer Success to help them position WalkMe for success.

What will you actually be doing?

Go-to-Market Strategy : Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content.
Market Research : Conduct and synthesize research across competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution.
Positioning & Messaging : Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value.
Cross-Functional Collaboration : Orchestrate product launches by coordinating efforts across GTM and R&D teams.
Sales Enablement : Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the learning and development market.
Product Analysis : Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities.

What should you bring to the table?

5 years of proven product marketing experience in B2B SaaS marketing — Platform and multi-product experience is a plus.

Previous experience with E-Learning, Learning Management System (LMS), or Learning Experience Platform (LXP) products sold into HR, Sales, or IT departments.

Intellectual curiosity with an innate desire to bring new category-defining products to market.

Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging.

Proven ability to lead projects and drive collaboration across matrixed, cross-functional teams.

Empathetic storyteller and strong communicator with the ability to enable others to deliver memorable product narratives.

Independent self-starter capable of navigating ambiguity and imperfect information.

Growth mindset with a strong bias toward action.

What Sets Us Apart

At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.

We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic.

Flexible Work Arrangements : We offer hybrid and flexible hours to help manage work commitments and personal life effectively.

Supportive Culture : We focus on the whole person, celebrating what makes us unique, and create space for community.

Professional Development : We encourage continuous learning and offer opportunities for career development through our career compass offering.

Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.

WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!

WalkMe helps international companies such as : IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!

The starting base pay for this role is between $90,000-150,000. The actual base pay is dependent upon many factors, such as : training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.

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Salary : $90,000 - $150,000

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What are the responsibilities and job description for the Senior Product Marketing Manager position at WalkMe?

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