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Marketing Operations Manager (Digital Marketing & Lead Generation)

Walser Wealth Management
Tampa, FL Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/29/2025

Elevate Your Marketing Career : Lead Operations at a Premier Financial Firm

Are you a dynamic marketing professional ready to make a significant impact? Imagine leveraging your expertise to drive lead generation and optimize campaigns for a leading financial advisory firm. If you're passionate about creating and executing multi-channel marketing strategies that deliver measurable results, this opportunity is for you.

Why This Role is Tailored for You :

  • Strategic Influence : Develop and implement comprehensive marketing campaigns across digital platforms, TV, radio, and events, directly contributing to the firm's growth and client acquisition.
  • Innovative Environment : Join a forward-thinking team that challenges conventional wealth management approaches, offering clients fresh perspectives and innovative solutions.
  • Professional Growth : Take ownership of the marketing operations, collaborate with seasoned financial advisors, and refine strategies that set industry standards.

Key Responsibilities You'll Embrace :

  • Lead Generation Mastery : Design and execute campaigns to generate over 150 qualified leads weekly, ensuring a steady pipeline for our financial advisors.
  • Email Marketing Excellence : Spearhead email marketing initiatives focusing on automation, segmentation, and nurturing to boost engagement and conversions.
  • Data-Driven Optimization : Analyze marketing performance metrics, providing actionable insights to refine strategies and maximize ROI.
  • Event Marketing Leadership : Coordinate promotional efforts for seminars, webinars, and in-person events, enhancing brand presence and client engagement.

    • Your Professional Background :

  • 5 years in marketing with a proven lead generation and campaign optimization track record.
  • Proficiency in email marketing platforms like ActiveCampaign, Mailchimp, or Constant Contact.
  • Strong analytical skills with experience in Google Analytics and CRM systems.
  • Ability to manage diverse marketing functions, from digital advertising to event promotion.

    • Preferred Expertise :

  • Experience in the financial services sector, particularly within advisory firms or wealth management.
  • Knowledge of direct response marketing and multi-channel campaign execution.
  • Familiarity with conversion rate optimization and A / B testing methodologies.

    • Compensation and Work Environment :

  • Competitive Salary : $75,000 - $120,000, commensurate with experience and performance.
  • Flexible Work Schedule : In-office collaboration from Tuesday to Thursday, with remote work options on Mondays and Fridays.
  • Performance Metrics : Success is measured by lead volume, quality, cost per lead, and conversion rates.

    • About Walser Wealth Management

    Walser Wealth Management is a premier financial advisory firm based in Tampa, Florida, dedicated to helping clients achieve financial security and retirement success. We specialize in comprehensive financial planning, wealth management, and retirement strategies tailored to meet the unique needs of our clients. Our innovative approach and commitment to excellence have established us as a trusted partner in the financial industry.

    If you're ready to elevate your marketing career and make a tangible impact in the financial sector, we want to hear from you. Apply now to join a team that's redefining wealth management and empowering clients to secure their financial futures.

    Note : This role requires on-site collaboration in Tampa, Florida, from Tuesday through Thursday, with remote work options on Mondays and Fridays.

    Salary : $75,000 - $120,000

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