What are the responsibilities and job description for the Regional Product Marketing Manager position at Wargaming?
Job Overview
As the US Marketing Manager for World of Warships, you'll be responsible for developing and executing marketing strategies that elevate user acquisition and engagement across North America. You will play a key role in aligning our US marketing initiatives with local market opportunities, focusing on player acquisition, growth, and retention. You will cooperate closely with the Performance Ads / Art and Video departments to deliver your campaigns.
Reports to
Product Marketing Director
What will you do?
- Develop and Execute Marketing Campaigns according to US Brand Strategy.
- Craft and implement multi-channel marketing campaigns that capture the essence of World of Warships and resonate with US audiences. This includes digital marketing channels, Naval museums partnerships, and influencer outreach.
Drive Brand Growth.
Lead strategies for player acquisition, activation, and retention. Ensure our brand's presence is prominent across key US traffic sources.
Marketing Content Strategy.
Work closely with the content team to develop impactful advertising materials and PR initiatives. Shape the narrative around World of Warships to align our brand and potential audience values.
Influence marketing (YouTubers).
Build relationships with gaming influencers, agencies, and content creators to promote World of Warships. Manage partnerships and take the hand on the pulse of Influence marketing strategy.
Analyze and Optimize Campaign Performance.
What are we looking for?
We welcome veterans of the United States Armed Forces. Thank you for your service!
Work mode
Hybrid (2-3 days of work from the office)
Benefits
Benefits and perks are tailored to the local market and culture. Our benefits in Austin include :
Please submit your CV in English to ensure smooth processing and review.
About Wargaming
Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.
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