What are the responsibilities and job description for the Associate Manager, Brand Marketing position at Warner Bros. Games?
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
The Associate Manager, Brand and Product Marketing – will work as part of a team developing the brand and product strategy, partnering with development on multi-year product roadmaps, and guiding a global cross-functional organization for our Console and PC business.
The Daily
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $76,658.00 - $142,366.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
The Associate Manager, Brand and Product Marketing – will work as part of a team developing the brand and product strategy, partnering with development on multi-year product roadmaps, and guiding a global cross-functional organization for our Console and PC business.
The Daily
- Assist in developing and executing comprehensive global marketing plans
- Monitor business and campaign health using data and insights to drive decision making
- Assist in the development of all global creative. Develop and manage global asset calendar and be accountable for timely delivery of materials to all territories.
- Partner with studio and product teams on the production of assets and manage production calendars
- Develop metadata and ensure all retail accounts receive assets in a timely manner.
- Manage all packaging components and liaise with international counterparts for all localization needs
- Partner with international marketing teams to develop local campaign assets and ensure territory initiatives are on strategy
- Manage existing licensor relationships including day-to-day execution, follow-ups on requests, and asset approvals
- Assist in maintaining budget and managing payment process with vendors
- Assist in asset management and dissemination
- Provides vendor directive for development of plans/materials. Makes decisions on timelines and creative workflow.
- Provide directive for execution of marketing tactics. Make decisions on timelines and creative workflow.
- Briefing agencies and executing on all areas of the marketing mix (media, online, promotions, etc.) on each title to ensure the best marketing communications plan for the title.
- Demonstrate knowledge of the gaming business
- Strong analytical skills and strategic mindset
- Strong organization and project management skills
- Strong knowledge of social media and digital platforms
- Experience with licensor routing and establishing approval processes
- BA/BS degree required
- Familiarity and interest in various gaming genres, especially Fighting & Action Adventure
- Excellent analytical, verbal, and written skills
- Results oriented, self-motivated, takes initiative
- Extremely organized and detail oriented
- Excellent interpersonal and relationship management skills
- Ability to analyze a variety of data and identify marketing trends
- High degree of comfort managing multiple projects
- Comfortable working in a fast-paced environment
- Deep understanding of gaming and broader culture (Ex. Music, Anime, Sports, Fashion, etc.)
- Requires some travel
- 3-4 years work experience in videogames marketing or digital marketing preferred.
- MBA nice to have
- Coursework emphasis in business/marketing/communications strongly preferred
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $76,658.00 - $142,366.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Salary : $76,658 - $142,366
