Content Creator

Our YouTube content Creator plays a strategic role in bridging the gap between the Creative and Strategy teams to ensure our vision and education are properly integrated across our YouTube channel, which best meets a brand’s communication tasks. Are you a strategist with creative energy and an analytical mind who can contextualize an idea and broadcast it to our channels?

This exciting full-time role, based in Milford, CT, will allow you to collaborate with the local team and our internal team members. You’ll be able to work across a global entertainment brand, educating on timepieces and watches—one of the few brands doing so. Executing communications planning from a strategic perspective. Are you aspiring with an open mind and proactive nature? Do you want to propel education on YouTube for our rapidly growing global audience? If yes, we can be aligned. Keep reading.

Here’s where you come in

• Lead day-to-day comms planning for our YouTube channel accounts.

• Develop and manage our content calendar

• Understand social media conversations and review weekly sentiments to ensure the right assets are reflected in the content calendar

• Work on content themes for new product releases in collaboration with the strategist.

• Develop show ideas for recording

• Conduct A/B testing of video thumbnails, titles, descriptions, and formats

• Produce the back end on YouTube to ensure the channel and shows rank the highest.

• Track and analyze analytics and traffic data

• Develop copy for all shows.

• Ability to script and film videos in a studio and/or on location

• Experience with Adobe Premier Pro

• Work closely with creative and PM teams to ensure delivery dates and timelines for

• idea production, ensuring assets are ready as per the plan

Here’s The Experience and the “Nice To Have.”

• No experience necessary. Turnkey operations with systems and processes in place

• Highly proactive mindset

• Disciplined mentality

• Open mind, able to take coaching and feedback

• Create, produce, edit, shoot, direct, and script high-quality videos to promote the company's products and services, build brand awareness, and attract new subscribers

• Innate sense of “what works” on social media and experience using social platforms

• Excellent written and verbal communication. Grammar that’s on point

• Highly creative, forward-thinking and witty

• Thrives in a dynamic, fast-paced, high-energy environment

• Both a creative and analytical person

• Driven and hungry for success, and always want to learn more

• Thrives in a company of good people and can work on a team

• Genuine belief in bringing your whole self to what you do every day, see “work” as a calling and a passion

Bonus Points If You Have

• Ability and skills to run and record video

• Video editing background

Duties:

• Promote and advertise the company on YouTube by submitting videos to YouTube and other platforms, providing links to the organizational website

• Create and maintain a YouTube account

• Gather relevant and applicable content to be posted on the company’s YouTube channel

• Make the videos suitable for the company’s target audience

• Keep videos fun and engaging

• Track and analyze analytics and traffic data

• Create, edit, and post ads in accordance with the company’s advertising budget

• Use video to share product knowledge effectively

• Collaborate with senior management and other content creators

• Use video to promote organizational events effectively

• Use video effectively to share company news

Responsibilities:

• Create, produce, edit, shoot, direct, and script high-quality videos to promote the company’s products and services, build brand awareness, and attract new subscribers

• Write compelling descriptions, titles, and tags, including keywords, to optimize videos for search

• Source and edit stock images and videos, including shooting, lighting, and image composition

• Raise brand awareness by regularly posting high-quality videos

• Plan and perform YouTube ads, including proper targeting, creative, and bid optimization

• Conduct A/B testing of video thumbnails, titles, descriptions, and formats

• Research industry influencers and collaborate with them to create and draft promotional content

• Partner with social media teams to optimize social media marketing efforts

• Collaborate with SEO or content teams to create industry-relevant blog posts

• Communicate with partners, customers, and stakeholders to develop a clear understanding of their needs

Requirements And Skills:

• Strong verbal and written communication skills

• Ability to come up with a concept, create an outline, and execute the YouTube process

• Ability to script and film videos in a studio and/or on location

• Experience with Adobe Premier Pro

• Understanding of YouTube and Google’s guidelines for content