Marketing Communications Manager

Marketing & Communications Manager

Washington Episcopal School | Bethesda, MD

Craft the Story. Strengthen the Brand. Inspire the Community.

Washington Episcopal School (WES) is searching for an energetic, creative, and highly organized storyteller to serve as our next Marketing & Communications Manager. This is not a behind-the-scenes role—this is for someone who thrives in the heart of a vibrant school community, capturing real moments in real time, crafting compelling narratives, and bringing the magic of WES to life.

If you love kids, enjoy collaborating across teams, and have a natural talent for storytelling, this is an incredible opportunity to blend creativity with strategy in an innovative, supportive, and dynamic school environment.

Why You’ll Love This Role

• You get to tell amazing stories. Whether it’s a breakthrough in the classroom, a joyful moment at recess, or a heartfelt student speech, you’ll be there to capture it, share it, and inspire our audience.
• You think outside the box. Whether it’s testing a new AI-powered marketing tool, launching a bold digital campaign, or finding fresh ways to engage families, you’re always looking for new ways to innovate.
• You embrace technology. You understand social media trends, digital advertising, and website optimization—and you’re excited about using AI-driven insights to enhance engagement.
• You’re at the center of the action. This isn’t a desk job. You’ll be in classrooms, on the playground, at assemblies, and on field trips—immersing yourself in the student experience to authentically share our story.
• You love learning on the fly. From troubleshooting a website glitch to picking up a camera for a quick interview, you’re adaptable, resourceful, and ready to jump in wherever needed.
• You thrive on organization. From managing deadlines and marketing campaigns to coordinating major events, you’re a pro at juggling multiple priorities and keeping projects on track.
• You’re part of the school family. Whether you’re helping with pick-up and drop-off, monitoring lunch, or supporting a school event, you’re deeply embedded in the WES community.

What You’ll Be DoingBranding & Digital Strategy

• Lead the school’s overall marketing and communications strategy, ensuring a compelling and consistent brand presence.
• Manage email marketing, social media, digital advertising, print materials, and website content.
• Use AI and emerging technologies to enhance storytelling, engagement, and analytics.
• Conduct market research to understand trends, demographics, and competitor positioning.
• Identify brand awareness opportunities, including awards, grants, and industry recognition.

Storytelling & Content Oversight

• Capture authentic school moments by being physically present in classrooms, events, and student activities, and writing compelling stories to engage our community and enhance our visibility.
• Oversee the Marketing and Design Specialist, who manages content curation and design.
• Ensure all messaging aligns with WES’s mission, values, and personality.

Website & Digital Presence

• Oversee and maintain a dynamic, user-friendly website with fresh, engaging content.
• Ensure SEO best practices to increase visibility and optimize engagement.
• Monitor website traffic and digital analytics to refine strategy.

Admissions & Enrollment Support

• Collaborate with Admissions to attract and engage mission-aligned families.
• Lead Parent Ambassador training and support admissions marketing efforts.
• Be physically present at admissions events (September–March), helping with setup, promotion, and engagement.

School & Community Engagement

• Attend all major school events, actively participating and capturing moments.
• Support school programming, including monitoring lunch or recess, and/or assisting with pick-up/drop-off.
• Work closely with faculty and staff to amplify school initiatives and student achievements.
• Oversee the school-wide calendar, coordinate event scheduling, and manage event communications.

Communications & Publications

• Lead the production of WES Magazine, the Annual Report, weekly and monthly newsletters, and digital campaigns.
• Coordinate marketing efforts for extended programs, including Summer@WES, ASEP, and the Hot Lunch Program.
• Ensure seamless execution of school-wide communications.

What We’re Looking For

• A gifted storyteller with a background in communications, marketing, journalism, or a related field.
• Three or more years of experience in a communications or marketing role—independent school or nonprofit experience preferred.
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• An engaging and warm personality—someone who builds connections and thrives in a community-focused environment.
• A passion for technology and innovation—you embrace new tools (including AI) to enhance storytelling and engagement.
• Excellent writing, editing, and strategic thinking skills.
• Strong project management abilities—able to juggle multiple deadlines and keep projects moving.
• Comfortable with digital tools (Constant Contact, Google Analytics, Canva, social media platforms, website CMS, etc.).
• Project management experience, including proficiency with project management software (e.g., Asana, Trello, or Monday.com).

Why Join WES?

Washington Episcopal School is a joyful, tight-knit community where students are encouraged to be kind, confident, and prepared for the future. As Marketing & Communications Manager, you’ll play a vital role in celebrating our students, strengthening our connections, and bringing the WES story to life.

Compensation & Benefits

We offer a competitive salary and benefits package, commensurate with experience.

How to Apply

If you’re excited about shaping narratives, driving engagement, and becoming an integral part of a dynamic school community, we’d love to hear from you.

Washington Episcopal School (WES) is an independent, co-educational school for students from Pre-Kindergarten 3 through Grade 8. Washington Episcopal School inspires academic and personal excellence within a joyful learning environment to develop students who are kind, confident, and prepared.

WES provides a competitive wage and an inviting, professional, and collegial working environment. WES is committed to a diverse and inclusive community and seeks applications for this position from candidates who will contribute to an environment where all are valued and supported.

Please use this link to apply:

Job Type: Full-time

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• Flexible spending account
• Life insurance
• Professional development assistance
• Retirement plan
• Tuition reimbursement

Schedule:

• Monday to Friday

Ability to Relocate:

• Bethesda, MD 20816: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $100,000