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Territory Sales Manager (Airport Snow Products)

Wausau Equipment Company Inc.
Fond du Lac, WI Full Time
POSTED ON 4/6/2025 CLOSED ON 4/11/2025

What are the responsibilities and job description for the Territory Sales Manager (Airport Snow Products) position at Wausau Equipment Company Inc.?

Why Alamo Group Snow & Ice Team

When it comes to airport snow removal and ice control, there is nothing more important than the performance and dependability of your equipment. It is a race against time and against the elements. Depend on Wausau Equipment Company, Inc. to help you keep air traffic flowing safely and efficiently. Wausau now offers the most comprehensive range of heavy duty snow removal and ice control equipment for both airside and landside applications. Select from Wausau™ runway plows, ramp plows, large capacity snow blowers and powerful snow brooms in chassis-mount or multi-function configurations, Snogo® snow blowers, Tyler Ice® deicers, SnoDozer® chassis for severe-duty applications and our latest addition to the family—Turbo Blast 500 Cold Air Blower. This unbeatable line up of products is backed by our industry-leading service, training and customer support.

Join the Alamo Group Snow & Ice Team Airport Products Division!

The Territory Sales Manager is responsible for achieving measurable annual growth within the territory, conducting end user education and training, and providing responsive customer service. Territory: WA, ID, MT, ND, SD, NE, WY, OR, CA, NV, UT, CO, KS, OK, TX, NM, AZ

Essential Functions Of The Job

  • Service existing sales accounts, prospect for new opportunities and generate new business within assigned territory. Meet sales and profit goals while adhering to the sales and marketing plan and corporate policies.
  • Develop and maintain the skills and expertise needed to establish a reputation as a credible and competent solution provider.
  • Consult with end users to evaluate needs and recommend the best solution that generates highest level of customer satisfaction and profit. Compose recommended technical purchase specifications for end users.
  • Establish and maintain relationships with governmental agencies, industry influencers including consulting engineers and key strategic partners in territory. Work with all stakeholders to introduce end users to the advantages of Snow and Ice Airport Products products.
  • Prepare sales forecasts as requested.
  • Maintain documentation of sales contracts, sales opportunities and proposals in accordance with records retention policy.
  • Conduct “voice of the customer” research to recommend new products and product enhancements. Stay abreast of industry trends, competitive products and technical developments that affect target markets.
  • Establish and maintain a consistent and professional corporate image throughout all communications, actions, activities, promotional materials and events.
  • Plan, organize and attend product demonstrations, trade shows and sales meetings.
  • Adheres to all company policies, procedures and code of business ethics
  • Other duties as assigned.


Knowledge, Skills And Abilities (KSA’s)

  • Experience with customer relations, prospecting, needs assessment and proposal writing.
  • Excellent verbal, written and interpersonal communication skills essential.
  • Superior presentation, strategic thinking and negotiation skills
  • Must have strong organizational skills
  • Ability to build and maintain effective working relationships with customers, suppliers and employees.
  • Excellent problem-solving skills at both a strategic and functional level.
  • Must possess the ability to manage a challenging workload with multiple deadlines with minimal supervision.
  • Requires regular attendance and timeliness.
  • Proficient in use of personal computing devices including productivity software such as Microsoft Word, Excel, Outlook and PowerPoint.
  • Must have strong mechanical aptitude including knowledge of fluid power and DC electrical theory.
  • Ability to read and interpret product specifications, bid solicitations and other technical documents
  • Must have the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies and procedures of the sales department.
  • Ability to persuade and influence others.
  • Knowledge of advertising and sales promotion techniques.
  • Requires maintaining a professional appearance and positive image to the public.
  • Requires significant travel to current and potential customers. Must be and remain in compliance with the company’s Authorized Driver Policy.
  • Work requires willingness to work a flexible schedule and frequent overnight travel.


Education And Experience

  • A bachelor’s degree preferably in Business, Marketing, Engineering or related field; or equivalent combination of education and experience in the field of industrial equipment or related products or services.
  • Minimum 5 years of progressive sales experience with related products or in similar field is preferred.
  • Prior experience with truck equipment and industrial machinery a plus.


Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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