Digital Merchandising Lead

Job Description

Job Title : Digital Merchandising Lead

Department : Marketing

Band : Specialist

Job Summary: The Digital Merchandising Lead is responsible for managing and executing Wawa’s digital merchandising strategies to align product, brand and financial goals across a multi-channel ordering landscape. This role assists in driving digital engagement through collaborative planning and execution of product and content features to create a frictionless shopping experience and drive online conversion.

Principal Duties:

• Manage the digital merchandising efforts related to Wawa’s vast catalog of merchandise products, including the execution and maintenance across all ordering channels – specifically web, mobile, 3PL menus and in-store kiosks
• Participates in the review and governance process of all new product launches to ensure the proposed ordering path aligns to the brand strategy, channel consistency and customer usability
• Manage and maintain the digital merchandising calendar, ensuring all content and product data dependencies are met by product offer and ordering channel
• Responsible for all customer facing merchandizing content including product names, descriptions, badging, tagging, and filtering; leverage product attribution to drive dynamic taxonomy and content delivery
• Guides validation efforts with Category teams to ensure all product launches and enhancements are thoroughly tested / validated, and deployed in a timely manner
• Ensure asset specifications (including high image quality) are met to optimize page speed and adhere to brand standards
• Work cross-functionally with the internal stakeholders (Category Teams, Experience Managers, Product Development, Channel Owners) to create and deploy A/B testing with the goal of driving increased menu profitability
• Review product data assessments and audits to hold partners accountable for maintaining a quality item catalog
• Collaborate internally with Category and Personalization teams as well as Channel owners on product enhancements such as upselling/cross-selling opportunities, navigation, ease-of-use and SEO improvements
• Assist Marketing & Advertising teams with regular and ad-hoc CMS tasks and initiatives
• Partner with Experience teams to drive site optimizations, including UX/UI and testing initiatives
• Optimize SEO value by boosting content that can be indexed, improving onsite search tool capabilities, and by making strategic updates to product descriptions.
• Use data and analytics to analyze and understand purchase decision triggers
• Continuously leverage and employ research and analytics to monitor performance to extract insights

Essential Functions:

• Resourceful, collaborative, and a creative solution-seeker
• Excellent organizational and communication skills
• Expertise in defining the optimal customer and associate experience
• Ability to work well individually as well as in a team environment
• Understanding of eCommerce UX, content, and development projects, and intuitive knowledge of how users interact and shop in a digital environment
• Communicate effectively both orally and in writing
• Practical knowledge and experience employing personalization, recommendation, and sequencing strategies
• Excellent interpersonal skills
• Extremely detail oriented and excellent organizational skills
• Ability to analyze information and effectively propose solutions
• Comfortable diving into and understanding technology
• Highly developed facilitation, project management and presentation skills
• Ability to handle multiple priorities simultaneously
• Ability to work independently and collaboratively with cross-functional teams
• Strong ability to regularly act with immediacy, consistent communication, and clear expectations

Basic Requirements :

• Minimum 1-3 years professional experience (or equivalent post-graduate education) in catalog management and/or retail environment
• E-commerce experience is required
• Demonstrate practical knowledge of Information Management, Categorization and Sequencing, Usability guidelines as it relates search and navigation, SEO, Personalization, A/B Testing, and Content Management Systems.
• Ability to clearly and confidently explain merchandising strategies to executive stakeholders and business leads
• Experience working with Category, Marketing, and Creative teams on creation and execution of product content, site updates, and campaign calendars across multiple digital channels/applications (e.g. responsive web, native application, in-store kiosk)
• Clear, concise, and direct verbal and written communication skills
• Detail oriented
• Strong organization and time management skills
• Ability to effectively prioritize tasks in a fast-paced, highly collaborative, and agile environment

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com or 1-800-444-9292.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.