What are the responsibilities and job description for the Creative Content Strategist position at WAYS2WELL?
We are looking for a Creative Content Strategist that serves as the visionary leader of Ways2Well’s visual storytelling and brand identity. This role combines artistic talent with strategic insight to strengthen brand awareness and drive engagement across all digital and physical platforms. From concept through execution, the Creative Content Strategist ensures that all visual content is compelling, cohesive, and aligned with the company’s mission and goals.
Key Responsibilities
- Visual Content Development
- Design eye-catching static graphics and branded templates for social media
- Create custom icons, illustrations, and other original visual elements
- Develop motion graphics and basic animations to enhance digital storytelling
- Produce 3D models and visualization assets for marketing and product support
- Design branded merchandise, marketing collateral, and promotional materials
- Provide creative direction and light editing support for video content
- Strategic Brand Leadership
- Lead the development and execution of content strategies across all channels
- Maintain and evolve the company’s visual identity and brand guidelines
- Establish messaging frameworks to ensure brand voice consistency
- Partner with the Social Media Manager to plan and execute cohesive content campaigns
- Drive the visual evolution of the Ways2Well brand to ensure modernity and relevance
Key Impact Areas
- Brand Consistency & Recognition
- Deliver a unified and recognizable visual identity across all customer touchpoints
- Marketing Campaign Effectiveness
- Elevate campaign performance through impactful and engaging design
- Social Media Growth & Engagement
- Enhance follower interaction and brand loyalty through thoughtful content
- Asset Organization & Management
- Maintain a well-organized, up-to-date library of visual brand assets
- Creative Innovation
- Introduce fresh ideas and trends to keep the brand forward-thinking and relevant
This position will largely work remote, but we strongly prefer our team to be based in Austin, Texas.
Salary range determined by skill set and experience.
No applicants considered without a provided portfolio.