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Strategic Insights Analyst

We Are Rosie
Atlanta, GA Full Time
POSTED ON 3/15/2025
AVAILABLE BEFORE 4/7/2025

Company Description

Major Atlanta based airline

Job Description

Role : Strategic Insights Analyst

Duration : ASAP- December 2025

Location : Atlanta-based candidates will be prioritized! Ideally 2-3 days / week in the Atlanta office, the other days can be remote. If a candidate is not local to Atlanta, they will need to plan to travel to Atlanta every 4-6 weeks and as needed.

Hours / wk : 40

Hourly Rate : $85

  • updated 12 / 4

This will be a W2 Engagement

Background Check Required

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Job Description :

The airline is looking for a Strategic Insights Analyst on the Marketing Insights & Analytics team to support the implementation and ongoing reporting for our attribution tools, including Marketing Mix Modeling (MMM) and new GenAI measurement tool. This role is essential to configuring these tools, building meaningful reports and connecting measurement insights back to broader Marketing initiatives. As an analytical thinker with a strong understanding of paid media and brand metrics, you will translate data into stories that demonstrate Marketing's value across the organization.

Key Responsibilities :

  • Assist in setting up, configuring and managing reports within MMM and Alembic, ensuring accurate and insightful outputs aligned with marketing objectives.
  • Work with cross-functional teams to integrate paid media, email and brand data into reports, connecting these metrics to broader KPIs and Marketing objectives.
  • Develop and refine reporting templates that effectively communicate insights derived from MMM and GenAI tool, helping to drive adoption of these new measurement capabilities.
  • Collaborate with the Measurement Strategy Lead to ensure alignment on reporting strategies and KPI tracking for various marketing initiatives.
  • Deliver regular insights on how Marketing activities contribute to enterprise-level goals, building stories that highlight the impact of marketing investments.
  • Partner with Data Solutions and Data Science teams to ensure data integrity and fidelity.
  • Qualifications

    What You Need to Succeed (Minimum Qualifications)

  • 3 years of experience in marketing analytics or a related field, with a focus on reporting and KPI development.
  • Strong knowledge of paid media, email data sets and brand metrics, with the ability to draw connections between data and strategic marketing outcomes.
  • Proficiency in data analysis and visualization, with strong storytelling skills to translate data into actionable insights.
  • Excellent communication and stakeholder engagement skills, with the ability to collaborate effectively with cross-functional teams.
  • What Will Give You a Competitive Edge (Preferred Qualifications)

  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • Familiarity with MMM and predictive attribution tools.
  • Enthusiasm for driving a deeper understanding of consumer behaviors through measurement and analytics.
  • Proven experience in creating strategic reports that align Marketing activities with enterprise-level goals.
  • Additional Information

    We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.

    We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.

    Salary : $85

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