Marketing Director

About Wealth Factory

Wealth Factory provides financial coaching to help business owners and individuals build wealth, optimize their cash flow, and achieve financial peace. Our mission is to make personal finance simple, accessible, and actionable.

We’re looking for a hands-on, execution-oriented Marketing Director who can hit the ground running—a self-starter who thrives on taking ownership of marketing initiatives and executing them directly. If you love doing the work, wearing multiple hats, and making a direct impact, this role is for you.

Key Responsibilities

1. Website Management & SEO

• Own and maintain the Wealth Factory website (WordPress)
• Implement SEO best practices, conduct keyword research, and write high-quality, SEO-driven blog posts
• Track website performance using Google Analytics & SEO tools
• Optimize landing pages for conversions and lead generation

2. Email Marketing & Automation (HubSpot)

• Build, execute, and optimize email campaigns (newsletters, drip sequences, lead nurturing)
• Manage HubSpot automations, segment email lists, and improve deliverability
• Track email performance metrics and continuously refine strategies

3. Social Media & Content Marketing

• Manage and grow LinkedIn, Facebook, and Instagram accounts
• Create and schedule engaging social media posts
• Track and analyze engagement metrics to improve content strategy

4. Webinars & Events

• Plan, promote, and host webinars that educate and convert leads
• Coordinate event logistics, email invites, and follow-up sequences

5. Digital Advertising & Lead Generation

• Work alongside the CMO to develop ad creatives, analyze performance data, and optimize ad campaigns.
• Develop ad creatives, copy, and landing pages to optimize conversions
• Track ad performance data and suggest optimizations

6. Affiliate & Referral Program

• Develop and manage an affiliate program to drive customer acquisition
• Identify and onboard influencers, partners, and content creators
• Create commission structures and marketing materials for affiliates

7. Outbound Marketing (LinkedIn & Email Campaigns)

• Set up and manage LinkedIn outreach campaigns to generate leads
• Launch cold email campaigns using tools like Apollo.io or HubSpot
• Track and optimize outreach performance

Who You Are:

• A Doer: You don’t wait for direction—you execute.
• Hands-On & Tactical: You love rolling up your sleeves and getting work done.
• Multitasker: You thrive in fast-paced environments with multiple projects running simultaneously.
• Data-Driven: You track KPIs and adjust marketing efforts accordingly.
• Excellent Writer: You can craft engaging emails, blog posts, and ad copy.

Qualifications & Requirements

• 5 years of digital marketing experience (preferably in financial services, coaching, or subscription businesses)
• Strong knowledge of HubSpot (email marketing, CRM, automation)
• SEO experience (keyword research, content strategy, optimization)
• Website management experience (WordPress)
• Experience running social media accounts (LinkedIn, Facebook, Instagram)
• Proficiency in outbound marketing (cold email, LinkedIn outreach)
• Familiarity with PPC advertising (Facebook Ads, Google Ads)
• Experience setting up affiliate/referral programs (a plus)

Why Join Wealth Factory?

• Impact-Driven Role: Your work directly drives leads and revenue
• Fast-Paced Environment: You’ll never be bored—this is a high-execution role
• Growth Opportunity: Build, optimize, and scale marketing initiatives from the ground up
• Autonomy & Ownership: Take full control of marketing efforts without red tape

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Briefly describe your Marketing Experience

Experience:

• Digital marketing: 5 years (Preferred)
• SEO marketing: 5 years (Preferred)
• CRM software: 5 years (Preferred)

Work Location: Hybrid remote in Salt Lake City, UT 84101

Salary : $80,000