What are the responsibilities and job description for the Director of Demand Generation position at weavix Inc.?
At weavix, we forge authentic connections that give frontline workers an undeniable voice. Born in the field, not the boardroom, we understand the daily challenges faced by industrial teams because we've lived them. This real-world experience drove us to create Walt® - the world's most advanced frontline engagement and communications system leveraging the power of AI.
Transforming Frontline Communication One Worker at a Time
Walt® Smart Radio System seamlessly weaves together the power of AI with a no-frills interface that workers trust with their life. Whether through voice, text, or images, Walt ensures the right information reaches the right people at the right time. Our innovative Free Radio™ subscription model has already liberated thousands of workers in manufacturing, construction, hospitality, and service industries from overpriced legacy systems.
Position Overview
As the Head of Demand Generation you will own the pipeline number that drives weavix's growth. You will craft the marketing and demand gen strategy in collaboration with other sales and marketing leaders and drive the execution that predictably gets us to our pipeline goals. In doing so, you'll build close ties with the account and enterprise teams. You'll work closely with our RevOps and Data teams to ensure marketing has the instrumentation and dashboards we need to be successful.
You will execute the strategy to drive qualified pipeline and revenue growth. The role combines analytical thinking with creative marketing expertise to build and optimize demand generation strategies across multiple channels.
Key Responsibilities
- Optimize channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels (Paid Social, Email, Field)
- Manage strategy, development, execution, and optimization for full-funnel global campaigns - driving weavix's B2B business.
- Partner with GTM team to successfully implement pipeline-growth strategy
- Develop and execute comprehensive demand generation strategies aligned with company revenue targets and growth objectives within weavix's target vertical markets including manufacturing, construction and hospitality sectors
- Build, manage, and optimize multi-channel marketing campaigns spanning digital advertising, paid search and social, intent marketing, ABM, content marketing, email, events, and webinars
- Own pipeline generation targets and continuously optimize program performance to meet or exceed KPIs
- Partner with sales leadership to define lead qualification criteria and establish effective lead routing and nurturing processes
- Partner with external agencies and vendors
- Create data-driven forecasts and budgets while monitoring program ROI and marketing attribution
- Collaborate with product marketing to develop compelling messaging and content that resonates with target audiences
- Implement and optimize marketing automation and CRM systems to improve lead management and reporting
Key Tools
Hubspot, 6Sense, Wordpress, Google Analytics, among others.
Why weavix:
Being a part of the weavix team is being a part of something bigger. We value the innovators and the risk-takers. The ones who love a challenge. Through our shared values and dedication to our mission to Connect the Disconnected Workforce, we're reshaping the future of work to focus on this world's greatest assets: people.
It's truly amazing what happy, engaged team members can achieve. Our ever-evolving list of benefits means you'll be able to achieve work/life balance, perform impactful work, grow in your role, look after yourself/your family, and invest in your future.
Perks and Benefits:
Competitive Compensation, Employee Equity Stock Program, Competitive Benefits Package that includes: Medical, Dental, Vision, Life, and Disability Insurance; 401(k) Retirement Plan Company Match; Flexible Spending & Health Savings Accounts; Paid Holidays; Flexible Time Off; Employee Assistance Program (EAP); and other exciting company benefits.
About Us:
weavix, the Internet of Workers® platform, revolutionizes frontline communication and productivity at scale. Since its founding, weavix has shaped the future of work by introducing innovative methods to better connect and enable the frontline workforce. weavix transforms enterprise by providing data-driven insights into facilities and teams to maximize productivity and achieve breakthrough results. weavix is the single source of truth for both workers and executives. Our mission is to connect the disconnected workforce through disruptive technology.
How do you want to make your impact?
For more information about us, visit our website at weavix.com.
weavix is an equal-opportunity employer.
At weavix, diversity fuels innovation. We are dedicated to fostering an inclusive environment where every team member is empowered to contribute to our mission of connecting the disconnected workforce.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. All qualified applicants will receive consideration for employment.
Notice: weavix participates in the E-Verify program to confirm employment eligibility as required by law.
