What are the responsibilities and job description for the Marketing Coordinator position at Web Craft Stylers?
Job Title: Marketing Coordinator
Location: Rochester, NY
Reports to: Marketing Manager
Department: Marketing
Job Overview:
We are seeking a highly motivated and creative Marketing Coordinator to join our dynamic marketing team. The ideal candidate will play a key role in assisting with the execution of various marketing campaigns and initiatives. You will be responsible for supporting day-to-day marketing activities, coordinating events, managing social media, and helping to implement strategies that drive brand awareness and customer engagement. This is an excellent opportunity for someone looking to grow their career in marketing while working in a collaborative and fast-paced environment.
Key Responsibilities:
Assist in the development and execution of marketing strategies and campaigns.
Support the planning and execution of events, promotions, and trade shows.
Track and report on marketing campaign performance using analytics tools.
Conduct market research to support campaign development and identify new opportunities.
Maintain and update the marketing database and email lists.
Work closely with cross-functional teams (sales, design, product) to ensure marketing efforts align with business objectives.
Assist with the production of marketing materials (brochures, flyers, presentations).
Provide administrative support to the marketing team, including scheduling meetings and organizing project timelines.
Stay up-to-date with industry trends and competitor activities.
Strong written and verbal communication skills.Proficiency in Microsoft Office Suite and Google Workspace.
Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator) or similar design tools is a plus.
Excellent attention to detail and organizational skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative mindset with a proactive approach to problem-solving.
