What are the responsibilities and job description for the Digital Product Marketing Specialist position at Webbula?
Webscale Solutions for B2B Marketers
At Webbula, we help marketers deliver irresistible offers to receptive audiences. Since 2009, our best-in-class emailHygiene, Data Appends, and Programmatic Audiences services have empowered businesses to drive authentic engagement with their ideal customers. Our team is looking for a seasoned Product Marketing Manager with expertise in SaaS product marketing.
About the Role
You will partner with cross-functional teams to develop and execute go-to-market strategies, leveraging your analytical and problem-solving skills to translate technical concepts into clear, value-driven messaging. A strong portfolio of written work, including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement, is essential for this role.
Responsibilities
- Leverage market research to inform product positioning and messaging, collaborating with Senior Product Manager to develop buyer personas and customer journey maps.
- Develop and maintain relationships with key stakeholders, ensuring alignment on product positioning and messaging.
- Drive campaign execution, using data to refine strategies and optimize results.
