What are the responsibilities and job description for the Product Marketing Strategist position at Webbula?
About Webbula
As a leading provider of emailHygiene, Data Appends, and Programmatic Audiences services, Webbula empowers businesses to deliver authentic engagement with their ideal customers. Our industry-leading data solutions protect and enrich first-party data by identifying and reducing email threats, cleaning email lists, appending meaningful audience data, and powering programmatic targeting.
Job Overview
We seek a highly motivated and experienced Product Marketing Manager with a proven track record in SaaS. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. Reporting to the Director of Marketing, you'll work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement.
Key Responsibilities
- Conduct market research to understand customer needs, competitive landscape, and industry trends, partnering with Senior Product Manager to develop buyer personas and customer journey maps.
- Develop clear and compelling product positioning and messaging that resonates with target personas.
- Support go-to-market launches with high-quality campaigns and content, partnering with the Director of Marketing to plan the launches of net-new products and releases of existing products.
- Craft campaigns that drive lead generation, customer acquisition, and cross/up-sell opportunities, using data to refine strategies and drive continuous improvement.
