What are the responsibilities and job description for the Demand Generation Marketing Associate, Conversion Campaigns position at Webflow?

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a Demand Generation Marketing Associate to support the execution of our sales-led B2B growth initiatives across audience engagement and conversion programs. You will be responsible for supporting new pipeline growth by developing and executing demand generation campaigns that align with our go-to-market strategy. This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns.

About the role :

Location : Remote-first (US; BC & ON, Canada)
Full-time
Permanent
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones
for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below in USD and pertain to workers in the United States)

Zone A : $100,000 - $132,500

Zone B : $94,000 - $124,000

Zone C : $88,000 - $116,500

Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)

CAD 113,000 - CAD 150,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the Dircector, Demand Generation

As the Demand Generation Marketing Associate , you'll work closely with the marketing, sales, and growth teams to build and execute always-on campaigns that create and capture demand, and accelerate revenue growth. Success in this role will be measured by the generation of qualified leads, the efficiency of programs, and the ability to support our speed to market through executional excellence. Your responsibilities will include :

Always-On Campaign Planning and Execution : Plan, execute, and optimize integrated marketing campaigns supporting tentpole report releases, product releases, and more, that align with overall sales-led business goals and targets.

Webinar Program Planning and Execution : Plan and execute a quarterly webinar program to fuel thought leadership and third party validation (via customers and partners) that supports qualified lead generation and down-funnel conversion.

ABM Initiatives : Execute and scale Account-Based Marketing (ABM) strategies, working closely with sales, content marketing, and product to personalize outreach and engagement for high-value target accounts.

Optimize Channel Performance : Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints.

Innovate with Emerging Channels : Stay current on digital marketing trends and identify opportunities to integrate new strategies or technologies into our DG programming.

Data Analysis and Reporting : Work with Senior Manager, DG and Marketing Analytics to track and analyze key metrics to measure the effectiveness of demand generation programs, optimizing for quality over quantity and ROI.

Marketing Technology : Leverage marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you :

1-2 years of experience in demand generation

Proven track record of success in generating qualified leads and pipeline

Understanding of the B2B buyer's journey and full-funnel demand generation campaigns

Experience in marketing automation & CRM platforms a plus (e.g., Marketo, SFDC)

Strong communication and project management skills

Data-driven and results-oriented

Scrappy with a get stuff done attitude

Our Core Behaviors :

Obsess over customer experience. We deeply understand what we're building and who we're building for and serving. We define the leading edge of what's possible in our industry and deliver the future for our customers

Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment

Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don't sugarcoat things - and we do so with respect, maturity, and care

Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

Equity ownership (RSUs) in a growing, privately-owned company

100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30 hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment

12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note : where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement

Flexible PTO for all locations and sabbatical program

Access to mental wellness and professional coaching, therapy, and Employee Assistance Program

Monthly stipends to support work and wellness

401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country / state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and / or Glassdoor.

Please note :

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow's Applicant Privacy Notice.

Salary : $88,000 - $116,500

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Demand Generation Marketing Associate, Conversion Campaigns

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