What are the responsibilities and job description for the Demand Generation Manager position at WebPT?
Who We Are Looking For
WebPT is a leading SaaS company specializing in EMR and billing solutions tailored specifically for physical therapy members. Our mission is to empower physical therapists with intuitive, reliable software that streamlines their practice management and billing processes, allowing them to focus on what matters most-delivering exceptional patient care.
We are seeking a data-driven and creative Demand Generation Manager to join our dynamic marketing team. This role will be pivotal in driving our demand generation efforts across multiple channels, including email marketing, advertising, nurture campaigns, and more. Reporting to the Senior Manager, Customer Marketing, you will be responsible for generating marketing-qualified leads (MQLs) and achieving MQL goals that directly contribute to our sales pipeline and overall company growth.
What You'll Be Doing As A Part of Our Team
- Strategy & Execution : Develop, execute, and optimize multi-channel demand generation campaigns that drive high-quality MQLs, supporting our business goals.
- Campaign Management : Manage and execute demand generation initiatives, including but not limited to email marketing, digital advertising, content syndication, webinars, and nurture programs.
- Lead Nurturing : Build and optimize lead nurture programs to move prospects through the funnel, increasing conversion rates and accelerating sales opportunities.
- Performance Optimization : Continuously analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI, making data-driven adjustments to improve results.
- Collaboration : Work closely with the sales, content, and design teams to align on messaging, assets, and campaign strategies that resonate with our target audience.
- Reporting & Analysis : Monitor and report on key demand generation metrics, providing insights and recommendations for improvement to meet or exceed MQL targets.
- Testing & Optimization : Implement A / B testing strategies to optimize email, landing page, and ad performance, ensuring consistent growth in lead quality and volume.
- Budget Management : Assist in managing the demand generation budget, ensuring campaigns are executed within budget and deliver maximum ROI.
What You Should Have to Qualify
Ideally, You Would Also Have These
Culture is at our Core
About Us
Here, we work hard-but we have lots of fun doing it. We believe in equal opportunity for all, autonomy, trailblazing, and always doing right by our Members. Most importantly, though, we believe in empowering rehab therapy professionals to achieve greatness in practice. So, if you're a can-do kinda person who loves to help Members win and enjoys working from just about anywhere-then you'll fit right in. We've got big plans, but we can't achieve them without you. Join us, and let's achieve greatness.
Company Perks
At WebPT, we're dedicated to fair and competitive compensation based upon our industry peer benchmarks. While job postings offer a pay range as a general reference, the final offer depends on candidate qualifications and experience. Our aim is to provide equitable compensation that recognizes your unique skills and contributions. During interviews, we'll discuss your qualifications and expectations, striving for a competitive and fair offer. The initial hiring range for this position is : $84,700 - $114,400.
LI-JF1
LI-Remote
Salary : $84,700 - $114,400
