What are the responsibilities and job description for the Social Media Manager position at WeCare Medical Specialty Group?
WeCare Medical Specialty Group is seeking a dynamic and creative Remote Social Media Manager to join our marketing and communications
team. The Social Media Manager will be responsible for developing and implementing social media strategies to enhance our online presence, engage our target audience, and promote our services. This is a remote position offering the flexibility to work from home while making a positive impact on the lives of patients and their families.
Responsibilities :
Develop and execute social media strategies aligned with overall marketing and communication goals.
Create engaging and informative content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
Manage social media accounts and maintain a consistent brand voice and tone.
Monitor social media channels for mentions, comments, and messages, and respond appropriately.
Engage with followers and build online communities.
Track and analyze social media metrics to measure campaign effectiveness and identify areas for improvement.
Stay up-to-date with the latest social media trends, tools, and best practices.
Collaborate with other marketing team members to ensure cohesive messaging across all channels.
Manage social media advertising campaigns and budgets.
Create social media calendars and schedule posts.
Research relevant hashtags and keywords to increase visibility.
Monitor competitor activity and identify opportunities for growth.
Qualifications :
Proven experience as a Social Media Manager or in a similar role with a strong portfolio showcasing successful social media campaigns.
Excellent understanding of social media platforms, algorithms, and best practices.
Strong writing, editing, and communication skills.
Ability to create engaging and visually appealing content.
Experience with social media management tools (e.g., Hootsuite, Buffer).
Analytical skills and experience with social media analytics platforms.
Ability to work independently and manage time effectively in a remote setting.
Strong organizational and project management skills.
Must be located in the United States or be a U.S. permit resident.
Preferred Qualifications :
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Experience in the healthcare industry or with medical content.
Experience with social media advertising and paid campaigns.
Knowledge of SEO and content marketing principles.
Benefits : Competitive salary
Comprehensive benefits package (health, dental, vision, etc.)
Paid time off (PTO)
401(k) with company match (if applicable)
Professional development opportunities
