What are the responsibilities and job description for the Social Media Associate position at Weill Cornell Medicine?
Title: Social Media Associate
Title: Social Media Associate
Location: Midtown
Org Unit: Social Media
Work Days: Monday-Friday
Weekly Hours: 35.00
Exemption Status: Exempt
Salary Range: $72,800.00 - $82,500.00
- As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices
Position Summary
As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms.
Job Responsibilities
- Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content/topics. Researches, conceptualizes, pitches and creates content and layout; edits vertical stories.
- Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos/visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities.
- Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations.
- Manages queries from departments, centers and faculty to promote initiatives; works with colleagues and/or freelancers to enhance content submissions such as modifying photos, videos and animations to be customized for institutional social platforms.
- Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations; interviews faculty or patients; drafts content for review and approval.
- Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices.
- Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.
- Monitors accounts for issue management; flags/offers recommendations to address negative feedback; navigates patient complaints to appropriate department/issues management agency. Serves as primary monitor to identify brand conflicts or other violations.
- Conducts reporting/metrics on social media activity. Assists with creating/setting benchmarks for measuring impact of social media/digital content; compiles data and drafts presentations/reports for campaigns and institutional announcements/initiatives.
- Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings.
Education
- Associate's Degree
Experience
Associate’s Degree in media, communications, marketing or related degree.
Bachelor’s Degree preferred.
At least 2 years of media, design, communications or public relations experience.
Experience with taking photos and video is a major plus.
Experience working with Adobe Creative Cloud is a major plus.
Knowledge, Skills and Abilities
- Demonstrated ability to multi-task and prioritize in a fast-paced environment.
- Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills.
- Demonstrated knowledge of major social media platforms.
- Demonstrated proficiency with MS Office Suite and database applications.
- Excellent communication skills (both verbal and written).
- Ability to meet tight deadlines.
- Demonstrated creative thinking skills and understanding of trends in social media.
- Ability to work collaboratively in a large organization with a diverse group of stakeholders.
- Self-starter with high degree of initiative and the ability to think critically.
- Demonstrated ability to interact with multiple constituencies and exercise diplomacy.
Licenses and Certifications
Working Conditions/Physical Demands
Some evenings and weekend work.
Some travel within NYC.
Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to protected status, including race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Salary : $72,800 - $82,500
