What are the responsibilities and job description for the Persona Marketing Specialist for B2B Clients position at Wellesley Information Services?
Job Description:
- Develop and implement marketing strategies tailored to defined buyer personas within a B2B market.
- Create targeted messaging and campaigns that resonate with key decision-makers, influencers, and gatekeepers across different organizations.
- Conduct extensive market research, persona development, content creation, and close collaboration with sales teams to drive lead generation and sales conversion.
- Design and execute marketing campaigns across multiple channels to engage and nurture leads throughout the sales funnel.
- Collaborate closely with the sales team to provide them with persona-based sales materials, including pitch decks, product demos, and customer testimonials.
