Public Relations Manager

Facility: WCO - Wellstar Corporate Office

Job Summary: The Public Relations Manager supports the Executive Director of Public Relations and works collaboratively across the organization to help bring Wellstar's mission, vision and values to life through earned, owned and social media. This includes developing and implementing strategic public relations programs that align with the organization's strategic destination and integrates across internal and clinical communications as well as social media. Nurtures relationships with key local, regional, and national media to build trust, drive accuracy, and foster collaboration. Manages and tracks all media relations activities both proactive and reactive in collaboration with the broader External Communications / Public Relations team to ensure on-time responses and positive media outcomes. Proactively monitors media outlets for company, industry and competitive coverage, and provide recommendations on proactive and reactive communications to elevate brand awareness and position. Collaborates with peers and senior leaders across the organization to identify and develop compelling, timely stories that advance the brand. Creates, edits and regularly updates public relations materials, including press kit, news releases and alerts, articles, social posts, plans, and other assets required to communicate with target audiences effectively and with high quality. Coordinates development and execution of media communication plans, including published editorial calendars, proactive pitches/campaigns, media background meetings, location visits, and news announcements. Establishes and leads PR initiatives and outreach that address and engage target influencers and audiences that align with marketing and communications strategy. Works with internal and clinical communications team members to ensure alignment on messaging, news distribution, and timing of activities. Provides oversight for media inquiry channels to ensure timely, strategic, and accurate response management. Identifies, escalates, and helps actively manage and respond to potential and actual crisis situations that could affect the brand and its audiences. Collaborates with the team members and outside counsel to track and report on performance of public relations activity on a daily, weekly, monthly, quarterly, and annual basis, leading analysis and reporting of results to executives. Works with Brand and Communications leadership to develop, roll out, and update messaging platform and narratives to amplify integrated marketing campaign messages. Manages internal SME spokesperson and resource list, including selection criteria, role expectations, interview prep, scheduling and logistics, and measurement of results. Coordinates executive/spokesperson media and speaker training, in collaboration with agencies, Executive Director, and internal resources. Works with Executive Director, agency, and internal resources to define and drive a proactive executive Speakers Bureau. Coordinates with marketing analysts for briefings and inquiries to support marketing and communications strategy. Leads or participates in meetings with internal and external audiences, sharing notes, insights and actions with team to ensure forward momentum, alignment and accountability. Researches, validates, and updates industry and company statistics for use in public relations activities; drives accuracy and consistency across all internal and external communications. Identifies, qualifies, and submits for awards and industry rankings, working with other internal teams (HR, marketing, digital, etc.) including gathering content, researching and vetting statistics/data, completing submissions, notifying/engaging internal stakeholders, and driving relevant external (i.e., social media, news release, Website) and internal promotion. Participates in budget management and oversight for outside agencies, freelancers, vendors and other third parties as needed. Responsible for content for external sites, in collaboration with digital marketing team. Maintains and adheres to PR best practices Core Responsibilities and Essential Functions: Public and Media Relations, including: - Strong writing capabilities for a variety of channels and audiences. - Strategic communications planning. - Manages media outreach and relationship-building. - Proactive and reactive communications. - Reputation management. - Planning and project management. - Resource/agency management and direction. - Media monitoring and reports. - Internal alignment and communications. - Data-driven management and reporting. - Develop and/or conduct media and communications training for subject matter experts. - Develop, ideate and implement best-in-class corporate communications strategies. - Monitors the effectiveness of campaigns and provides recommendations for improvement. - Helps develop and maintain crisis communications plans. - Anticipates reputational risk issues and assists with developing and implementing appropriate communications actions. Required Minimum Education: Bachelor's Degree in Public Relations/Communications/Journalism or related field Required Required Minimum License(s) and Certification(s): All certifications are required upon hire unless otherwise stated.

Additional License(s) and Certification(s): Required Minimum Experience: Minimum 6 years of corporate/organizational communications experience in developing and managing communication strategies Required and Proven success in engaging media outlets and key influencers. Demonstrated success in external audience messaging in a way that directly engages the traditional and new media outlets Required and Success in creating effective messaging for external audiences and translating complex information into compelling consumer-focused stories. Required and Expertise in highly successful external audience/media messaging. Required and Ability to function with ease in a complex system/company. Success with creating and implementing digital engagement tools Required Required Minimum Skills: Skill and experience successfully working with local and national media to drive positive, consistent media coverage. Experience building and leading media and external communications programs, and working collaboratively with a broad range of internal partners in a global organization. Proven ability to significantly influence stakeholders using a thoughtful communication plan to align people or groups. Strong interpersonal/written communication skills aligned to the companys tone and messaging. Skilled relationship-builder and problem-solver. Ability to independently structure and manage workflow and priorities, and experience handling multiple competing priorities in a professional manner; go-getter with initiative and drive, combined with professionalism. Effective, detail-oriented, proactive project manager and leader. Outstanding oral and written communication and editing skills with a proven talent for storytelling and shaping perception. Demonstrated ability to understand multiple, diverse stakeholders, anticipate impact of company actions on corporate reputation, and translate complex issues into clear, simple and consistent messages and themes. Strong ability to develop accurate and detailed messaging with sensitivity and adaptability to varying tone, positioning, and leadership styles. Experience advising corporate leaders and collaborating with internal and external resources to drive. Demonstrated business acumen and skills in translating business strategies to communication strategies.