Product Manager, Transfusion

Position Summary

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Responsibilities

Key Accountabilities:

• Key marketing interface with the Commercial Team , Operations and QA/RA
• Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
• Write digital campaigns and newsletters.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
• Provides sales & technical training for Commercial team.
• Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
• Makes presentations to customers.
• Understands all maintenance, performance and advantages of Werfen Transfusion products. Understands technical aspects of Werfen Transfusion and competitive products.
• Lead the launch process for new products, including developing marketing materials, training sales teams, and organizing launch event.
• Maintains regular communications with technical services on problems with instruments and reagents within the product line.
• Track key performance indicators (KPIs) related to product sales, market share, and customer satisfaction, and report findings to leadership.
• Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
• Manages and drives internal projects with minimal supervision.
  
  

Budget Managed (if applicable): N/A

Internal Networking/Key Relationships

• To be determined based on department needs.
  
  

Skills & Capabilities

Proven experience in product management within the pharmaceutical or healthcare industry

• Business Acumen
• Customer Focus
• Organizational Agility
• Peer Relationships
• Planning Skills
• Presentation Skills
• Drive for Results
  
  

Qualifications

Minimum Knowledge & Experience Required for the Position:

• Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
• Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
• Minimum three years' experience in sales and/or marketing within the healthcare industry
  
  

International Mobility: No

Travel Requirements

• Approximately 25% of time