What are the responsibilities and job description for the Product Manager, Transfusion position at Werfen?
Overview
Position Summary:
Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Responsibilities
Key Accountabilities:
- Key marketing interface with the Commercial Team, Operations and QA/RA
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
- Write digital campaigns and newsletters.
- Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
- Provides sales & technical training for Commercial team.
- Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
- Makes presentations to customers.
- Understands all maintenance, performance and advantages of Werfen Transfusion products. Understands technical aspects of Werfen Transfusion and competitive products.
- Lead the launch process for new products, including developing marketing materials, training sales teams, and organizing launch event.
- Maintains regular communications with technical services on problems with instruments and reagents within the product line.
- Track key performance indicators (KPIs) related to product sales, market share, and customer satisfaction, and report findings to leadership.
- Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
- Manages and drives internal projects with minimal supervision.
Budget Managed (if applicable): N/A
Internal Networking/Key Relationships
- To be determined based on department needs.
Skills & Capabilities:
Proven experience in product management within the pharmaceutical or healthcare industry
- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
Qualifications
Minimum Knowledge & Experience Required for the Position:
- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
International Mobility: No
Travel Requirements:
- Approximately 25% of time
