What are the responsibilities and job description for the Senior Marketing Manager position at Wesco?
As a Senior Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans. You will demonstrate a clear understanding of B2B businesses and how to build awareness around Wesco’s digital products, services, and solutions and our global accounts to satisfy annual operating plans. You will execute day-to-day marketing activities, deliver quality work, meet deadlines, and be responsive to changing business needs. You will develop customer-focused marketing strategies and fulfill execution plans.
Responsibilities:
- Develop an annual integrated marketing plan tied to the business operating plan.
- Manage and coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, and demand generation.
- Develop, manage and measure marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
- Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing.
- Utilize Wesco’s project management systems and marketing tech stack to ensure programs are completed on time and on budget and communicate results, best practices, and successes.
- Understand and interpret customer and sales data to identify opportunities in market and drive profitable sales growth.
- Research new marketing approaches, products, services, and solutions to identify future growth opportunities.
Qualifications:
- Bachelors Degree – Marketing or Business Administration required; Masters Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
- 8 years experience in product or field marketing
- 5 years experience in strategic business planning
- 2 years experience in a business to business (B2B) industry
- Strong digital skills, creativity and entrepreneurial drive
- Strong written and verbal communication skills
- Strong research and analytics skills
- Highly organized and detail-oriented
- Ability to work in a fast-paced, dynamic environment
- Ability to influence others, meet deadlines, and deliver results
- Ability to navigate complex matrix businesses
- 5 years experience in marketing with a Fortune 500 company preferred
- Industry knowledge, including suppliers, customers, and competitors preferred
- Ability to travel up to 25%
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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