What are the responsibilities and job description for the Marketing Automation Manager position at West Shore Home?
As our nationwide growth accelerates, our Marketing team in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home® by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business.
As a Marketing Automation Manager at West Shore Home®, you will contribute to this mission by overseeing automated marketing campaigns for the company and supervising the marketing automation team.
We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
What You’ll Contribute
In this role, you can expect to:
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:
We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We’ve Got You Covered With
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.
--
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
As a Marketing Automation Manager at West Shore Home®, you will contribute to this mission by overseeing automated marketing campaigns for the company and supervising the marketing automation team.
We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
What You’ll Contribute
In this role, you can expect to:
- Develop and execute email and SMS/text campaigns, lead generation strategies, and automated journeys for prospects and current customers.
- Analyze data to improve campaign performance and make data-driven decisions to optimize future campaigns.
- Leverage marketing automation software (Salesforce Marketing Cloud, Twilio) and oversee the successful operation, implementation and management of marketing technology and automation systems.
- Design and create emails, landing pages, templates, forms, nurture programs, and lead scoring models
- Maintain the contact database, including uploading lists, defining segments and audiences, and upholding data hygiene standards
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:
- Bachelor's degree in business, marketing, or related field – preferred.
- Minimum of 4 years of experience in managing marketing automation campaigns – required.
- Expertise in marketing automation, best practices and tools – required.
- Experience utilizing Salesforce CRM – required.
- Experience utilizing Salesforce Marketing Cloud - required.
- Analytical abilities to interpret performance data and make informed decisions – required.
We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We’ve Got You Covered With
- Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
- 401K retirement plan with company match
- Paid holidays and paid time off (PTO)
- Parental leave
- Continued training & leadership development opportunities
- Unlimited professional and personal growth potential
- Schedule: Monday-Friday 8:00am-5:00pm EST
- Location: Remote if not local to Mechanicsburg, PA area.
- Seniority Level: Mid-Senior Level
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.
--
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
