Content Creator

Position: Content Creator
Department: Development
Reports to: Director of Development
FLSA: Non-Exempt
FT/PT: Full-Time Hourly

Purpose & General Description of the Position: This position is responsible for carrying out a wide range of activities that support the marketing, development, and fundraising efforts on behalf of the Agency to build awareness and support within the community about our mission.

Minimum Requirements:

• Bachelor's Degree in public relations, marketing, business development, communications, journalism or directly related field; and 2 to 5 years professional work experience in the field of marketing, or public relations.
• Valid Michigan driver's license with a driving record acceptable to the Agency's insurance carrier.
• Meet State "Good Moral Character" guidelines

Required Skills & Abilities:

• Proven experience in content creation, digital marketing, or a similar role.
• Excellent writing and editing skills, with a keen eye for detail.
• Familiarity with social media platforms and content management systems.
• Ability to work both independently and collaboratively as part of a team.
• Creative mindset with strong problem-solving abilities.
• Ability to effectively plan, direct, and coordinate the activities of others.
• Ability to perform duties in a professional, courteous, and respectful manner at all times.
• Ability to communicate effectively with a broad array of individuals and groups, both verbally and in writing.
• Ability to work on multiple tasks at the same time.
• Ability to work under time constraints and pressure.
• Ability to generate and maintain timely, accurate and complete reports, and to read and interpret detailed reports and documents.
• Ability to maintain confidentiality.
• Ability to plan, organize and implement multi-dimensional activities/events.
• Physical ability to lift and carry/transport items weighing up to 10 pounds routinely and items weighing up to 25 pounds occasionally.
• Current working knowledge of office equipment and computers as well as word processing and spreadsheet software.
• Passion for the mission of Whaley Children's Center and commitment to promoting positive change.

Essential Skills & Duties:

• Develop and execute a content strategy aligned with WCC's organizational goals and brand.
• Produce high-quality, creative content including blogs, articles, social media posts, video scripts, and more.
• Manage and grow WCC's social media presence by crafting engaging posts, responding to comments, and fostering community interaction.
• Collaborate with different departments to ensure consistent messaging and branding.
• Assist in the planning and production of communication materials, such as brochures and reports.
• Optimize content for SEO to enhance online visibility and use analytics to measure performance, providing data-driven recommendations for improvement.
• Conduct interviews and research to gather relevant content insights.
• Monitor content performance and adjust strategies as needed.
• Stay updated with the latest trends in content creation and digital marketing.
• Assist in organizing and promoting events, ensuring clear and compelling communication materials.
• Effectively and professionally represent agency to the general public, visitors, volunteers, media representatives and others as required.
• Participating in all required team and staff meetings, including individual supervision and other staff development opportunities and maintaining all annual training requirements.
• Other duties, tasks and responsibilities as may occasionally be assigned by the Director of Development, Chief Advancement Officer, COO, and/or President/CEO.

Note: This description is a summary of the responsibilities, duties, knowledge, skills, experience, abilities and qualifications associated with this position. It is not an exhaustive list and may be changed at any time at the discretion of the Whaley Children's Center.