What are the responsibilities and job description for the Marketing Manager (Sneakers, Streetwear & Vintage) position at Whatnot?
Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we're inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we're building the future of online marketplaces-together.
From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.
And we're just getting started! As one of the fastest growing marketplaces, we're looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.
Role
As a Marketing Manager at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for growing demand for one of our key categories, Sneakers, Streetwear, & Vintage, by devising campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.
- Own buyer acquisition for your category, including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
- Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
- Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns
- Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution
Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.
Curious about who thrives at Whatnot? We've found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.
As our next Marketing Manager, you should have 6 years of marketing experience in a fast-paced environment, plus :
Compensation
125,000 / year to $165,000 / year benefits equity
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.
Benefits
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Salary : $165,000
