Digital Marketing Specialist

White Glove is a business growth hub where professionals across the United States and Canada can come to one place for everything they need to grow and thrive. The company offers two core programs: Quadruple Guaranteed Seminars and Webinars, and White Glove One™. As the pioneer of a 100% done-for-you, turn-key, risk-free, quadruple guaranteed seminar planning and marketing program, White Glove helps clients grow their business through educational seminars and webinars. We are currently searching for a mid-level Digital Marketing Specialist to join our team.

White Glove is looking for a skilled digital marketing specialist for the development, implementation, and optimization of paid digital marketing and strategy for our direct-to-consumer business, Enlighten 567. In this highly visible hands-on role, you will work closely with the marketing delivery team to build and maintain customer-focused direct-response campaigns for both our internal and external customers. The digital marketing specialist will be tasked with leading, shaping, and maintaining our paid digital marketing program end-to-end, including planning, targeting, testing, execution, reporting, and optimization.

Key Responsibilities Include:

• Conduct daily analysis of campaign performance using analytics & reporting tools, such as Google Analytics, social media platforms, and native ad-platform insights.
• Keep up to date with the latest digital marketing trends and technologies and provide recommendations for incorporating them into the campaign strategy.
• Plan, execute, and analyze A/B testing to optimize ad and landing page creative.
• Develop, manage, and optimize campaigns across multiple ad formats, such as display and video, with a focus on generating leads through Reels and Shorts.
• Utilize ad targeting, bidding strategies, and performance measurement to ensure the most effective campaigns.
• Regularly test and optimize for conversion rate and landing page optimization.
• Manage and optimize large-scale campaigns with multiple targeting segments and ad formats.
• Internal reporting on campaign performance, with data-driven recommendations.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• At least four years of experience in digital marketing, with a focus on direct-to-consumer demand generation, preferably in the fin-tech/financial services industry.
• Strong knowledge of lead generation best practices and technologies, such as marketing automation, CRM, and analytics tools.
• Highly skilled in ad platforms such as Google Ads, YouTube, Facebook Ads, and other major social media platforms.
• Excellent project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills, with the ability to effectively communicate with both technical and non-technical stakeholders.
• Ability to work independently, as well as part of a team, in a fast-paced, deadline-driven environment.
• Experience with using Skai/Kenshoo for managing and optimizing large-scale ad campaigns.
• Bachelor's degree in Film, Media with experience in video content creation and production.
• Knowledge of video production tools and software, such as Adobe Premiere Pro, After Effects, and Final Cut Pro.

Any of the following are bonus:

• Bachelor's degree in Film, Media with experience in video content creation and production.
• Knowledge of video production tools and software, such as Adobe Premiere Pro, After Effects, and Final Cut Pro
• Proficient with Salesforce

· Benefits:

· ♦ Full Benefits (Health, Vision, Dental)

· ♦ PTO and Vacation Time

· ♦ 401(k) with Company Match

· ♦ Parking Permit (if available)

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Able to work in local Birmingham, MI office weekly

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Birmingham, MI 48009

Salary : $50,000 - $70,000