What are the responsibilities and job description for the Graphic Designer position at White Plains Hospital?
Position Summary
Reporting directly to the AVP of Marketing, the Graphic Designer supports the execution of the marketing, communications and outreach design needs for the department as well as the graphic requests of internal constituents.
Essential Functions and Responsibilities Includes the Following:
- Understands and adheres to the WPH Performance Standards, Policies and Behaviors.
- Marketing and Advertising:
- Works closely with the AVP of Marketing and Asst. Director of Marketing to design and produce a broad range of marketing and advertising assets for various needs including advertising, digital, publications, direct mail/collateral and signage.
- Assists in the resizing, reformatting and deployment of in-house developed campaigns or advertising campaign resizes including but not limited to: print, OOH, digital, direct mail etc.
- Coordinates closely with the Asst. Director of Marketing and the Asst. Director of Digital Marketing on digital advertising media and e-newsletters, ensuring that all branding programs are aligned.
- Liaisons with outside departments to design and produce branded marketing materials for various programs and initiatives.
- Brand Management:
- Ensures that all collateral and printed materials meet brand standards and adhere to the brand guidelines.
- Along with AVP of Marketing & Asst. Director of Marketing, manage temporary signage and patient communications requests, working with respective teams within Hospital on execution; i.e. project management or front desk
- Act as presentation expert, updating constituent presentations to be within brand look/feel as well as managing revisions/iterations of internal team’s presentations.
4. Performs other duties as assigned.
Education & Experience Requirements
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Core Competencies
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- Demonstrates ability to establish two-way communication by clearly defining expectations, communicating utilizing a variety of methods, actively listening to ideas and concerns and responding in an appropriate manner.
- Strong verbal & written communication skills
- Exceptional interpersonal skills, proven ability to work collaboratively as part of a team in a deadline driven environment
- Must be able to organize, prioritize and execute multiple activities
- Independent judgment & decision-making skills
- Attention to detail
- Ability to adapt to readily changing environment & requests
- Ability to interpret a variety of instructions
- Retains composure under stress
- Demonstrates ability to establish two-way communication by clearly defining expectations, communicating utilizing a variety of methods, actively listening to ideas and concerns and responding in an appropriate manner.
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