Business Development and Marketing Specialist-Litigation

Job Title

We're seeking an experienced Assistant Director of Marketing and Business Development-Litigation to join our team at Wiggin and Dana LLP.

Responsibilities

• Develops and implements strategic marketing programs to support business development priorities for practice groups.
• Collaborates with lawyers and the marketing team to prepare presentations, RFP responses, and other marketing materials.
• Identifies opportunities for speaking engagements and authorship with professional and trade organizations.
• Evaluates sponsorship and event opportunities to recommend participation to the marketing team and practice groups.
• Conducts competitor analysis through market research.
• Works with practice groups to assess emerging industry trends and issues, providing insights on service offerings.
• Assists in preparing content for third-party ranking submissions.
• Creates internal communications and develops marketing materials.
• Tracks experience and matters, ensuring accurate and up-to-date information.
• Supports client events, seminars, and webinars.
• Coordinates cross-practice initiatives for cross-selling opportunities.
• Maintains accurate and up-to-date client lists and matter descriptions.
• Assists with editing and producing firm and practice group marketing materials.
• Develops and manages website content, newsletters, and other external communication pieces.

Requirements

• Bachelor's degree in marketing, communications, public relations, or journalism or equivalent experience.
• Minimum 6 years' experience in strategic marketing and business development in a professional services environment; previous experience at a law firm is preferred.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Proficient in MS Office and Google Suite.
• Able to work in a fast-paced environment and adapt to changing priorities.