What are the responsibilities and job description for the Litigation Marketing and Business Development Manager position at Wiggin and Dana LLP?
As an Assistant Director of Marketing and Business Development-Litigation at Wiggin and Dana LLP, you will play a critical role in driving business growth and developing strategic partnerships with key stakeholders.
Job Description
The successful candidate will have a strong understanding of law firm marketing and business development strategies and will be able to think creatively to develop innovative solutions to drive business results.
Responsibilities:
- Develop Strategic Programs: Develop and execute strategic programs that reinforce business development priorities for practices and track progress.
- Manage Marketing Activities: Manage internal and external resources in the execution of marketing activities, including preparing presentations and RFP responses, developing thought leadership activities, and planning client relationship events.
- Identify Opportunities: Identify speaking and authorship opportunities with professional and trade organizations and evaluate sponsorship and event opportunities.
- Analyze Competitors: Perform analysis of competitors through marketing research and work with practices to coordinate and develop assessments of emerging industry trends and issues.
- Content Development: Assist in the preparation of content for third-party ranking submissions and draft internal communications.
- Marketing Materials: Develop and maintain marketing materials and track experience and matters.
- Client Events: Organize, manage, and support client events, seminars, and webinars.
- Cross-Practice Efforts: Coordinate cross-practice efforts for cross-selling initiatives.
