What are the responsibilities and job description for the Marketing Business Development Manager position at Wiggin and Dana LLP?
Job Summary
Wiggin and Dana LLP seeks an experienced Assistant Director of Marketing and Business Development-Litigation to join our marketing team. This role requires a strategic thinker with strong writing and organizational skills to develop and execute marketing programs that drive business development priorities.
Key Responsibilities
- Develops and implements strategic marketing programs to support practice group goals.
- Manages marketing resources and budgets to achieve business objectives.
- Identifies and develops new business opportunities through market research and competitor analysis.
- Collaborates with practice groups to develop client acquisition strategies.
- Develops and maintains marketing materials, including brochures, website content, and social media posts.
Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 6 years' experience in marketing and business development in a professional services environment.
- Proven track record of successfully developing and implementing marketing campaigns.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and prioritize multiple projects.
