What are the responsibilities and job description for the Marketing Director for Litigation Practice position at Wiggin and Dana LLP?
Marketing and Business Development Opportunity
We are seeking a highly motivated and experienced marketing professional to join our team as an Assistant Director of Marketing and Business Development-Litigation. The successful candidate will be responsible for developing and executing marketing strategies to drive business growth and support our litigation practice groups.
Key Tasks
- Develop comprehensive marketing plans that align with the firm's business development priorities.
- Manage internal and external resources to deliver high-quality marketing materials and presentations.
- Cultivate relationships with professional and trade organizations to secure speaking and authorship opportunities.
- Evaluate sponsorship and event opportunities to provide valuable insights to the team and practice groups.
- Conduct competitor analysis through market research to inform marketing strategies.
- Collaborate with practices to identify emerging industry trends and issues, providing actionable insights on service offerings.
- Prepare content for third-party ranking submissions, including Chambers, Legal 500, and other prominent directories.
Requirements
- Bachelor's degree in marketing, communications, public relations, or journalism, or equivalent experience.
- A minimum of 7-10 years' experience in strategic marketing and business development in a professional services environment, preferably at a law firm.
- Strong proofreading, written, and verbal communication skills, as well as exceptional organizational abilities.
- Demonstrated ability to prioritize competing demands, meet deadlines, and thrive in a fast-paced environment.
- Excellent interpersonal skills, with a focus on customer service and collaboration.
