What are the responsibilities and job description for the Marketing Director for Litigation Services position at Wiggin and Dana LLP?
Job Overview
The Assistant Director of Marketing and Business Development-Litigation is a critical role within our firm, working closely with lawyers and the marketing team to implement and execute marketing, business development, and external communications programs.
This position is responsible for supporting several assigned practice groups with all marketing and business development projects and day-to-day activities related to the groups' marketing plans. The successful candidate must be self-motivated and detail-oriented, with strong writing skills and organizational abilities.
Key Responsibilities
- Develops and executes strategic programs that reinforce the business development priorities for the practices and tracks progress.
- Manages internal and external resources in the execution of marketing activities, including presentation preparation and RFP responses.
- Identifies speaking and authorship opportunities with professional and trade organizations.
- Evaluates sponsorship and event opportunities and provides recommendations to the team and practice groups.
- Performs analysis of competitors through marketing research.
- Works with practices to coordinate assessments of emerging industry trends and issues to provide insight on service offerings.
- Assists in preparing content for third-party ranking submissions.
- Drafts internal communications and develops marketing materials.
- Organizes client events, seminars, and webinars, and coordinates cross-practice efforts for cross-selling initiatives.
Requirements
- Bachelor's degree in marketing, communications, public relations, or journalism or equivalent experience.
- Minimum 6 years of experience in strategic marketing and business development in a professional services environment.
- Strong proofreading, written and verbal communication skills, and a basic understanding of law firm practice.
- Demonstrated ability to prioritize demands and meet deadlines in a fast-paced environment.
- Superior project management skills, attention to detail, and ability to multi-task.
