What are the responsibilities and job description for the Senior Marketing and Business Development Professional position at Wiggin and Dana LLP?
Key Responsibilities
The Assistant Director of Marketing and Business Development-Litigation will be responsible for developing and executing strategic marketing plans that drive business growth and enhance our firm's reputation. This includes managing internal and external resources to execute marketing activities, identifying speaking and authorship opportunities, and evaluating sponsorship and event opportunities.
Core Skills
- Strategic marketing planning and execution
- Marketing program management
- Internal and external resource management
- Competitor analysis
- Industry trend assessment
- Client relationship management
- Event planning and execution
- Communication and presentation skills
- Project management and organization
Requirements
This role requires a highly motivated and organized individual with a strong background in marketing and business development. The ideal candidate has a minimum of 6 years' experience in a professional services environment, preferably at a law firm. A bachelor's degree in marketing, communications, or a related field is preferred.
