What are the responsibilities and job description for the VP, Digital Marketing & Automation position at Wiley?
Job title : VP, Digital Marketing
Our mission is to unlock human potential.Wewelcome youfor who you are, the background you bring, andweembrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion;it's in our differences that weempower the way the world learns
Role Overview :
Reporting to the Group VP Marketing, you will shape and execute Wiley's digital marketing transformation while leading a high-performing team. Your vision will drive innovative digital marketing programs that accelerate customer acquisition and deepen customer relationships across Wiley's portfolio.
With a remit encompassing marketing automation, web marketing, advertising, marketing technology workflow and platforms you will be a crucial driver of these changes and at the forefront of how we evolve our Marketing function. Critical to the success of this role, will be close liaison with several teams across the business to ensure a customer centric approach to marketing, including Data & Analytics, Field Marketing and Technology.
Key focus areas include :
- Developing cutting-edge digital marketing strategies aligned with business objectives
- Building and mentoring a team of digital marketing specialists
- Orchestrating personalized customer journeys across multiple channels
- Leveraging marketing technology to drive efficiency and scale
- Establishing digital KPIs and optimization frameworks
- Collaborating with cross-functional stakeholders to drive digital transformation
How you will make an impact :
Experience & Profile :
About Wiley :
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge : illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same : our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
Wiley is an equal opportunity / affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.
